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Home Corporate Social Responsibility

CSR: Dabur Chyawanprash ‘Seva Ko Salaam’ initiative to honour Delhi Police Bravehearts

India CSR by India CSR
October 30, 2020
in Corporate Social Responsibility, Prime
Reading Time: 2 mins read
India CSR
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Moving forward on its mission to create awareness about the importance of immunity and supporting the corona warriors, Dabur Chyawanprash, the flagship immunity booster from the House of Dabur India Ltd organized a unique program ‘Seva Ko Salaam’ to honour the bravehearts of Delhi Police for their selfless services during the challenging times.

Under this initiative, a team of Dabur volunteers are asking citizens to share their feelings for the Police Force of Delhi and collect their good wishes /signatures for the good health of Policemen. Against every wish collected, Dabur would donate a pack of Dabur Chyawanprash to Delhi Police.

Dabur India Ltd Marketing Head-Health Supplements Prashant Agarwal said,“Dabur Chyawanprash ‘Seva Ko Salaam’ is aimed at extending our gratitude towards the Police Force who have worked fearlessly and protected millions of citizens during COVID-19. As part of the initiative, we are also honouring the Police Personnel with mementos and Exemplary Service Certificates, which were handed over to the Deputy Commissioner of Police, Delhi and his team. Through this initiative, we will be supporting the health of police personnel from 100 police stations across the city.”

Dabur India Ltd Consumer Activation Head Rajat Mathur said, “We thank the Delhi Police for their support towards the millions of residents of Delhi during this tough period. Dabur is committed towards its motto of being ‘Dedicated to the Health and Well-Being of every household’ and this initiative is also a step forward in this mission. Through our ‘Seva Ko Salaam’ initiative, we are seeking to boost the immunity of our frontline warriors besides honouring them fortheir selfless service towards the community.”

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