Kolimigundla Mandal (Andhra Pradesh): Viviid Emissions Reductions Universal Private Limited an avowed global player in the domain of Carbon Management who stands committed to assisting businesses across the globe to credibly navigate to a Carbon Neutral World officially launched its Pilot CSR Intervention on the theme of Children’s Education and Empowerment at Chintalayapalle Village of Kolimigundla Mandal in Nandyal District of Andhra Pradesh earlier on August 2, 2022.
The Overall Objective of this Pilot CSR Intervention is ‘Promote education and ensure empowerment for the children of Chintalayapalle, in an endeavor to make it a child-friendly village.’
The Purpose
This will be achieved by facilitating for the children of Chintalayapalle the following in a time-bound and outcome-oriented manner:
(a) A safe and sensitized community with zero tolerance towards violation of child rights;
(b) A sensitized village community acknowledging and respecting the rights and social welfare entitlements of all children;
(c) Bridging of learning gaps and enhancing the associated outcomes through After School -Assistive Education Classes;
(d) Democratically constituted rural council dovetailed with the constitutional body i.e. Village Panchayat to work;
(e) Self-Confidence enhancement and Personality Development through Communicative English Classes;

Our future will be as bright as we treat our children today: Yerrabothula Papireddy
Delivering his keynote at the launch event as the Chief Guest, Yerrabothula Papireddy, Zila Parishad Chairperson said, “Our future will be as bright as we treat our children today. I am glad that Viviid Emissions Reductions Universal Private Limited has assumed responsibility toward the children of Chintalayapalle Village in ensuring their learning gaps are bridged and they are empowered about their rights and responsibilities. SAMATHA – Society for Rural Education and Development is working day in and day out with the Company to render Chintalayapalle a Child Friendly Village. I extend my full support to them in achieving the objective of this intervention.”
The launch event witnessed an august gathering of around 500 people including Senior Government Officials at the District, Block and Mandal Level along with the members of the Media Fraternity. The most important stakeholder of this entire process i.e. Children of Chintalayapalle participated in extremely encouraging numbers.

Launch of CSR Pilot Intervention at Chintalayapalle Village of Andhra Pradesh on the theme of Children’s Education and Empowerment. Photo: India CSR
Concept engineered by Nobel Laureate Kailash Satyarthi
Child-Friendly Village is an internationally acclaimed social concept engineered by Nobel Peace Laureate Kailash Satyarthi. In a Child-Friendly Village, it is ensured that there is no violation of child rights whatsoever and all children are in the school and learning. Therefore in a child-friendly village, there is no child labour, child marriages, child trafficking, or any form of child exploitation for that matter. Additionally, it is ensured that all adults in the village are enjoying decent working conditions so that they can take good care of their families, particularly the children. In a child-friendly village, all children are sensitized about their rights and responsibilities so that they could confidently and unfalteringly stand up against any injustice meted out to them, their peers, or community members.
UN Sustainable Development Goals
As good practice and upholding the tenets of UN Sustainable Development Goal 17 which is all about partnerships for making this world a better place for all, Viviid Emissions Reductions Universal Private Limited in collaboration with SAMATHA – Society for Rural Education and Development is committed to transforming Chintalayapalle into a Child-Friendly Village.

Bal Panchayat
Notably, Chintalayapalle Village elected its Children’s Council (Bal Panchayat) last Friday, which is again a definitive step in the direction of making it Child Friendly. The youngest contestant Miss. S. Indu who is currently in 7th standard at the Zila Parishad High School at Chintalayapalle was voted to power as the President of the Children’s Council or the Bal Sarpanch.

Bringing a meaningful difference in the lives of marginalized people: Puneet Katyal
In an official statement issued by the Organization on the occasion of the launch, Puneet Katyal, Chief Executive Officer, Viviid Emissions Reductions Universal Private Limited said, “It is gratifying to be working for the betterment of the environment as well as the society. While our Credible Carbon Management Practices are benchmarked against international standards thereby actively contributing to Climate Change Mitigation, our social interventions are aimed at bringing about a meaningful difference in the lives of the most marginalized people in the communities where our clients operate. We lay special emphasis on the holistic development and empowerment of children and women focusing on education; adult literacy; skill and livelihood enhancement with a rights-based approach. Our Interventional Activism for the Planet and People is only going to intensify hereon.”
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