NEW DELHI: BL Agro Limited, India’s leading FMCG company, as a part of its social initiative, today distributed nutrition kits to the people of Jogither village, District Bareilly. Each Nutrition kits contains – 5 kg multigrain atta + 1kg Arhar dal + 1 kg Moong ki dal + 1 kg Basmati Rice + 1 cornflakes box. BL Agro distributed these kits to 100 families. The company initiated the nutrition kit distribution campaign under the Poshan Month Initiative by the Hon’ble PM Modi, amongst the less privileged and will continue distribution of 100 kits every month.
BL Agro has been selflessly working towards the upliftment of the villagers of Jogither since last couple of years. The company has already dealt with issues such as child malnutrition and sanitization of the village.
Commenting on the Nutrition drive, Ragini Khandelwal, Head, BL Agro Foundation (CSR Wing of BL Agro Limited) said, “As a socially responsible corporate, BL Agro has taken many initiatives at Jogither village in the areas of education, sanitization, tree plantation and construction of toilets. The Nutrition drive organized today at Jogither village is not only a CSR activity but a step towards our long-term commitment of providing nutrition to the people. Also, we wish to contribute to our Honourable PM Modi’s noble initiative of Poshan Maah by distributing these nutritional kits. With such drives, we aim to contribute our bit in removing the problem of malnutrition from our society.”
“We have started the drive with this village and wish to expand our reach to help the underprivileged in the years to come,” added, Mrs. Khandelwal.
Supporting food for all
“BL Agro has always followed its philosophy of providing nutrition to the people. This month, considered to be the Poshan Maah (Nutrition Month), we decided to provide nutrition to the under privileged people living in Jogither village. By distributing these nutrition kits, we intend to do our bit under the PM Modi campaign of food for all”, added Ghanshyam Khandelwal, Chairman, BL Agro.
Pure Perfection and Nutrition
BL Agro, which was established close to 5 decades ago in Bareilly possesses a flagship mustard oil brand ‘Bail Kolhu’. Following the company’s philosophy of ‘Pure Perfection and Nutrition’, BL Agro launched a food products brand ‘Nourish’ in the year 2018. ‘Nourish’ offers an entire range of food products typically used in an Indian kitchen including Atta, Rice, Pulses, Ghee & Oils, Dry Fruits, Papad, Pickles, Murabba, Spices, and more. Each Nourish product is packed with superior quality ingredients and is produced with finest processes that ensure maximum retention of nutrients.
Providing quality food products
Being the flag-bearer of government of India’s Vocal for Local campaign, BL Agro has stood out among the top food FMCG companies in recent years. Based in Bareilly, Uttar Pradesh, BL Agro Industries Ltd has been committed to providing quality food products over the years. The company
today has one of the largest distribution networks amongst all branded edible oil and food product players in India with over 58,000 retailers.
BL Agro’s growth story is an inspiring story of success. Having started as a mustard trading house in 1950s, BL Agro has come a long way today. During the course of its grueling journey, the company transformed from a commodity trading organization to a full-fledged FMCG company. The marketers of a single mustard oil brand subsequently started rolling out multiple varieties of oil, including refined oils and then a range of food products under the brand name ‘Nourish’ – thus catering to a much wider consumer base. Brand Nourish comes with a promise for nutrition. The brand offers entire range of food products typically used in an Indian kitchen including Atta, Rice, Pulses, Ghee & Oils, Dry Fruits, Papad, Achars, Murabba, Spices, etc. Each Nourish product is packed with superior quality ingredients and is produced with finest processes that ensure maximum retention of nutrients.