Our Social Intervention is perfectly aligned with our ethos of taking the People and Planet together. It definitely promotes Sustainable Development Goals. –Puneet Katyal, CEO of Viviid Emissions Reductions Universal Pvt. Ltd
JAMNAGAR (India CSR): An interesting community awareness event took place in rural Gujarat, showcasing the importance of millets in the local diet and promoting the associated health benefits.
Organised as part of the ongoing CSR intervention on mother and child health & nutrition by Viviid Emissions Reductions Universal Pvt. Ltd. and the Association for Nutrition and Development Action – ANNADA, the event aimed to engage and educate beneficiaries through healthy food intake.
At Sethvadala on 2nd June 2023, the gathering brought together about 120 beneficiaries, Anganwadi workers, Naynaben Gopiyani APO and Altaf Patel THO from the Jamnagar Zila Parishad.
“We are delighted to announce the official launch of the “Accelerating Mother & Child Health & Nutrition with Millets” program at Shetvadala Village in Jamnagar District, Gujarat.” said Viviid Emissions Reductions Universal Pvt. Ltd.
Unleashing Creativity in the Kitchen: CSR
This event featured a millet recipe competition highlighting the significance of millet in the local cuisine & its health benefits. Beneficiaries showcased their culinary skills by creating innovative millet-based recipes, adding a fun and interactive element to the proceedings. The competition promoted the use of millet in everyday meals fostering creativity in the kitchen.
In line with the International Year of Millets 2023, this community event aimed to raise awareness about millets’ nutritional value and versatility.
“Millets are highly nutritious grains rich in fibre, protein, and essential vitamins and minerals. Incorporating millet into one’s diet can improve health outcomes, especially for mothers and children. Millets have always been a part of our cuisine and culture. Consuming millet in various forms can play a significant role in reducing the burden of child malnutrition. It is time to expand the awareness around the benefits of this key ingredient.”, said Alvin Dsouza – Program Head of ANNADA
Also Read: CSR: Upholding The Spirit Of International Year Of Millets
Nutritious Powerhouses: Millets Packed with Fiber, Protein, and Essential Nutrients
Puneet Katyal, CEO of Viviid Emissions Reductions Universal Pvt. Ltd said, “We as an organisation firmly believe that children are the present and future of the Nation hence it is imperative that the Government and Private Sector collaborate in the best interest of children giving positive impetus to their health. Millets undeniably are easy to produce, need a short period for harvesting, enrich the soil, and promote water-use efficiency thereby having a low overall carbon footprint.”
“In this International Year of Millets our Intervention in association with the District Administration of Gujarat is progressing well to uphold our collective commitment of combating hunger and malnutrition. Our Social Intervention is perfectly aligned with our ethos of taking the People and Planet together. It definitely promotes Sustainable Development Goals.”, he added.
Also Read: Nourish To Flourish – India CSR
Mother and Child Health and Nutrition Intervention
This event is part of the broader efforts of the Mother and child health and nutrition intervention, which seeks to reduce child malnutrition and help them lead happier, healthier & productive lives.
The intervention provides specially designed micronutrient-fortified, energy-dense meals to address their nutrition gap while creating awareness in the beneficiary community on health-seeking behaviours and the importance of a balanced and nutritious diet for maternal and child health, enabling families’ healthier and brighter future.
The intervention has essential touch points like sensitising pregnant ladies and lactating mothers about the scientifically correct way of breastfeeding; the importance of keeping a close tab on the health parameters of pregnant women, newborns and their mothers to combat factors that impede physical and cognitive growth of children.
The CSR initiative that began in January this year supports 282 beneficiaries including 55 pregnant and lactating mothers has so far served over 42,000 micro-nutrient fortified meals and conducted 12 community awareness workshops on health & nutrition.
The VERUPL
Viviid Emissions Reductions Universal Private Limited is an avowed Global Player in the domain of Credible Carbon Management with functional expertise spanning over two decades.
About ANNADA: ANNADA is a seven-year-old Not for Profit organisation with a vision to realise the Hunger-free and nourished India. ANNADA has served over 14 mn safe, hygienic, micronutrient-fortified meals while supporting over 1.5 lakh beneficiaries and reducing cases of malnutrition by 50 -60% across multiple interventions implemented in rural tribal areas.
The International Year of Millets 2023
The International Year of Millets 2023 is a global initiative to raise awareness about the importance of millets for food security, nutrition, and sustainable agriculture. The year-long campaign seeks to promote the consumption of millets and their cultivation worldwide.
