Vodafone Idea Foundation’s ‘JaaduGinniKa’ Financial Literacy Program has enabled Gokul Chand Saini, CSC Village-Level Entrepreneur, to educate over 1.25 lakh youngsters of Alwar District, Rajasthan.
Over the last seven years of his journey as a VLE, Saini, through Vodafone Idea’s ‘JaaduGinniKa’ program, focused on financial literacy and spread awareness on the need of financial management.
‘JaaduGinniKa’, which is implemented in partnership with an NGO, educates people on basic financial concepts such as investments, financial planning, digital financial tools, etc.
The content offered is based on simple storytelling format and features engaging games and quizzes.
According to Saini, the ‘JaaduGinniKa’ program has helped empower women, as over 5220 women of the neighboring villages have come together and formed a self-help group and are have a savings of approximately four crore.
The project of digital financial literacy gained momentum when he was selected to operate the technologically equipped mobile van recently launched by Vodafone Idea Foundation, under its ‘JaaduGinniKa’ program.
The mobile van is fitted with laptops, an LCD screen, speakers, and generator. It allows Saini to communicate the message of financial literacy in remote villages using audio and visual content. The mobile van also doubles as a classroom as villagers are encouraged to step inside and use the laptops to attempt interesting quizzes on financial literacy.
The ‘JaaduGinniKa’ program has enabled Saini to visit over 148 villages and educate over 1.25 lakh youngsters on financial literacy.
He has also trained over 140 women and made them financially literate. Today, these women are VLEs themselves and are helping villagers open zero balance bank accounts, and apply for insurance and investments.
