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Home Corporate Social Responsibility

Corporate Social Responsibility (CSR) of Amplus during Covid-19

India CSR by India CSR
July 13, 2020
in Corporate Social Responsibility, Prime
Reading Time: 2 mins read
Photo: Amplus

Photo: Amplus

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Amplus Solar, a leading distributed energy company,as part of its CSR activity, has pledged to make available 1 million reusable cloth masks to the non-medical front-line workers. Amplus launched Million smiles programme in June 2020 and has been actively conducting a Mask Distribution Drive with the help of its employees and volunteers.

The distribution drive that started with societies and residences in Gurgaon and through the District Collector’s Office in Gurgaon, later spread across Delhi and NCR with help of volunteers through digital platform.

Sanjeev Aggarwal, CEO and Managing Director of Amplus said, “We want to provide masks to people who do not have access to them. We urge everyone to use masks in public and follow all protocols required to keep themselves as well as their community safe.

Masks are playing a pivotal role in controlling the spread of COVID-19 and keeping the community safe.They are expected to reduce the chance of transmission of contagion by almost 70%. While the awareness on wearing a mask is slowly rising, it is seen that many of the non-medical front-line workers like the house helpers, security guards, street vendors, delivery persons and in general vulnerable sections of the society are not wearing proper masks, due to its unavailability.

Within a month, Millionsmiles has distributed over 1,60,000 masks in more than 450 locations.Masks have been distributed to many cities such as Jaipur, Mumbai, Pune, Agra, Indore, Hyderabad etc and to smaller towns such Rabriyawas, Ajmer and Bhiwadi in Rajasthan, Rewa and Dhar in Madhyapradesh, Mirzapur and Agra in Uttarpradesh, and Hulkoti andNelralagunta in Karnataka among others.

The masks are being procured from multiple NGOs that are utilising the manpower of the underprivileged workers whose routine livelihoods have been struck badly due to the pandemic. The donated money is helping these workers and their families to meet their basic necessities. Amplus has collaborated with a reputed NGO, UrmulSeemant, who have been facilitating mask-making by home-based women workers from interiors of Rajasthan.

Urmul focuses on the upliftment of vulnerable and marginal sections of the society – women and children, and has been actively making an impact through health, livelihoods, education, governance, and advocacy interventions.

Amplus has contributed approximately 15 Lakhs for this initiative through its own funds and subsequently received voluntary contributions from its employees and other volunteers. Amplus has collaborated with Ketto, a reputed fund-raising platform to raise enough to procure & distribute 1 Million masks.

With this CSR initiative Amplus strengthens its commitment to building a healthier sustainable future.

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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