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Home Corporate Social Responsibility

CSR: JSP’s Awareness Campaign to End Child Marriage

India CSR by India CSR
January 9, 2025
in Corporate Social Responsibility
Reading Time: 3 mins read
CSR: JSP’s Awareness Campaign to End Child Marriage
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ANGUL (India CSR): In a determined effort to end early child marriage and promote education and empowerment, the Jindal Foundation, the Corporate Social Responsibility (CSR) arm of Jindal Steel and Power (JSP), has launched a district-wide awareness campaign. This initiative seeks to educate communities about the legal, social, and health consequences of early child marriage and to foster meaningful change for a brighter future.

The campaign was officially inaugurated by District Collector Abdaal Akhtar, who flagged off the awareness tableau during a public event attended by key dignitaries, including Additional District Magistrate (ADM) Shri Pratap Pritimaya, District Social Welfare Officer (DSWO) Smt. Nirupama Pani, and District Child Protection Officer (DCPO) Shri Gouri Shankar Behera. Representatives from ICDS (Integrated Child Development Services) and members of the Jindal Foundation also participated in the event.

A Comprehensive Approach to Address Child Marriage

Let’s dive into the heart of this initiative. The campaign centers around a traveling awareness tableau that will visit villages and towns across the district. The tableau delivers crucial messages through visual aids, audio announcements, and informative flyers, making the content relatable and engaging for all community members.

Key Themes Highlighted by the Campaign:

  • Legal Awareness: Explaining the strict laws against child marriage and the legal consequences for violations.
  • Health and Well-being: Raising awareness about the negative health impacts of child marriage, including complications in early pregnancies.
  • Educational Opportunities: Emphasizing how delaying marriage enables young girls to pursue higher education and build better futures.

Voices of Change

Speaking at the launch event, District Collector Abdaal Akhtar shared:

“Ending child marriage is not only about enforcing the law but also about creating an ecosystem where young girls feel empowered to pursue their dreams. This campaign will play a pivotal role in reaching remote communities and changing perspectives.”

Smt. Nirupama Pani, District Social Welfare Officer, added:

“Educating families about the importance of delaying marriage can lead to healthier, happier communities. Programs like these spark conversations and help create long-lasting change.”

Program Yashasvi: Empowering Girls Through Education

In addition to raising awareness, the Jindal Foundation runs a flagship initiative called Yashasvi, which supports underprivileged girls in pursuing higher education. This program provides financial assistance, mentorship, and career guidance, helping young girls achieve academic success and economic independence.

Table: Key Highlights of JSP’s Child Marriage Awareness Campaign

InitiativeDetails
Campaign NameJSP Child Marriage Awareness Campaign
Focus AreasLegal awareness, health impacts, education
Key ProgramYashasvi – Higher Education Support for Girls
Outreach StrategyTraveling awareness tableau and community events
Key PartnersICDS, district authorities, Jindal Foundation

Building a More Equitable Society

The campaign underscores the Jindal Foundation’s commitment to fostering an equitable society where every child has the opportunity to thrive. By tackling the root causes of early child marriage and empowering communities with knowledge, the initiative aims to break the cycle of poverty and inequality.

You might be wondering, “How can I support this cause?” Sharing stories of positive change and advocating for policies that protect children can contribute to a stronger, more resilient community.

(India CSR)

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Tags: Corporate Social ResponsibilityJindal Steel and Power (JSP)

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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