Dholpur/Jhabua – Coca Cola’s corporate social responsibility (CSR) arm – Anandana – has collaborated with Lupin Human Welfare & Research Foundation and Rajputana Society of Natural History to set-up an integrated watershed project at Tontari village in the Dholpur district of Rajasthan.
The people in the Tonatri village were facing severe water crisis since a long time and were struggling to perform their daily chores like cooking, irrigation, feeding animals.
Under the initiative led by Lupin foundation, two masonry check-dams have been built on the river Bamani.
The two check-dams have created a 6.5 km long water reservoir which could store 1.5 billion ltr of water, the release said. The project has also revitalised most of the open dug wells and bore wells nearby, it further said.
Anandana has also collaborated with N M Sadguru Water and Development Foundation to set-up another integrated watershed projects in Madhya Pradesh’s Jhabua district, reeling under a similar water crisis situation.
The Coca Cola foundation has built 23 check-dams and revamped another six in the region, the release said.
People in the Jhabua district are predominantly dependent on agriculture, making it difficult for farmers to sustain without water in the absense of efficient water management and harvesting facilities.
The farmers in the region are now sowing 2-3 different types of crops in a every year the company release said claiming 60% rise in crop production.
Anandana was established in 2008 to focus on social issues including water, health and environment. It has been able to create over 11,000 ltr of replenishment potential since then.
📢 Partner with India CSR
Are you looking to publish high-quality blogs or insert relevant backlinks on a leading CSR and sustainability platform? India CSR welcomes business and corporate partnership proposals for guest posting, sponsored content, and contextual link insertions in existing or new articles. Reach our highly engaged audience of business leaders, CSR professionals, NGOs, and policy influencers.
📩 Contact us at: biz@indiacsr.in
🌐 Visit: www.indiacsr.in
Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.