• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
  • Login
Friday, March 13, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Articles

Cleaning India, Catch the waste at the site of its creation

Indeed, cleaning India will become a reality, when we catch the waste at the site of its creation and not at the end of the stream.

India CSR by India CSR
June 4, 2019
in Articles, Environment
Reading Time: 3 mins read
India CSR
Share Share Share Share
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed

Catch Water where it falls!

The rivers… all discharge their waters into the sea.

They lead from sea to sea.

The clouds raise them to the sky as vapour and release them in the form of rain… (Chandogya Upanishad, c. 1000 BP)

Indeed, cleaning India will become a reality, when we catch the waste at the site of its creation and not at the end of the stream.

It is no doubt true that we live at a moment when “the results of science” confront us daily. Science tells us how best to do things we have already decided to do. For emerging economies such as India, addressing pollution, be it water, plastic, or noise is a relatively new priority. As a result, much of the cleaning of India project is a work in progress especially with initiatives such as Swachh Bharat Abhiyan. However, the challenge remains in removing tradition-based prejudices of purity and pollution.

With the Prime Minister Shri Narendra Modi’s recent declaration of Jan Bhagidari (participation of people in governance), Jan Chetna (raising awareness) and going beyond Sabka Saath, Sabka Vikas to a new form of aspirational governance, Sabka Vishwas (Everyone’s Trust), the rallying cry is suggestive of “Leaving No One Behind”. This in a way reiterates the UN slogan to help meet the mandated Sustainable Development Goals.

The success of the next phase of Swachh Bharat Mission will depend to a large extent on the way technology is integrated into this campaign. This calls for a commitment to zero carbon initiative, based on increased use of renewables, including solar and wind. There is an urgent need to establish waste management infrastructure in both rural and urban areas in order for the Swachh Bharat Mission-Rural (SBM-R) and Atal Mission for Rejuvenation and Urban Transformation (AMRUT), to be successful. There is a need to create consensus and get a buy-in from all stakeholders to achieve this shared goal.

Exemplars for cleanliness have to emerge from our Home, our Educational institutions from Schools, Colleges and Universities, Temples/ Mosques, Public Parks, and most certainly from the Headquarters of our esteemed Administration, both at the State and Central level.  At times, the challenge one faces is that the District Admin is not in tune with the central government’s vision, hence, taking the empathy and enthusiasm for a transformational initiative, impacting the outcome. My own experience in seeking to remove single use plastics in Majuli Island in Assam has demonstrated this contrast. A unified vision can generate better outcomes for the community.

Conducting a sensitising drive without a follow up with direct grassroots engagement will lead to no change in behaviour neither at the top echelons of the administration nor at the level of the household. The basic framework of Clean India campaign needs to emerge from a well-defined approach towards waste collection/segregation and recycling. It has to start with a dialogue on zero waste as a main target. Perhaps a more appropriate slogan would have to be that of a Sustainable India, where the protection of our environment or ‘Vatavaran’ is the key towards ‘Vikas’ or progress.

Recent years have seen critical development of low-cost technologies, designed to help tackle the management of waste. One such initiative is that of the Vibgyor Enterprise, from Assam. This is a prototype, segregating machine developed by a local engineer-cum-entrepreneur, Sanjib Sabhapandit, will help create and sustain a circular economy beneficial to the local economy and to the Indian economy in general.

The significant role of local, home grown technology will help us to re-define what constitutes waste and how we can best manage it in order to create wealth out of the waste, benefitting the community. Such a system will help eliminate the hazardous task of waste segregation undertaken by women, men and children often in unhygienic conditions. Such an initiative will also reduce and eventually remove excessive dependence on landfill sites and the instinctive use of natural waterways to dispose of waste, by incorporating indigenously devised technological solutions.

The composting of domestic and industrial food wastes will assist in the development of bio-manure, which would also promote the circular economy. This will give rise to income generation opportunities, thus empowering the local communities to engage with alternative, low cost technologies, ushering a new stage in our Clean India drive both in the rural and urban areas.

It’s time the traditional concept of ‘waste’ is overhauled to be seen as an economic asset, rather than as a burden to be dealt by someone else, away from his or her own backyard.

(Views are personal)

 

India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
Tags: Clean India DriveDr. M. Satish KumarSustainable IndiaSwachh Bharat Abhiyan

CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Energy security crisis and global transition toward renewable energy amid geopolitical conflict
Articles

Energy Security in an Age of Conflict—The Case for Accelerating the Transition

23 minutes ago
Fuel Crisis in India
Articles

What’s Cooking: Is it Oil or Politics in India?

17 hours ago
Dr. Priti Adani
Articles

Opportunity, Skill and Confidence: When These Three Come Together, Women Can Achieve Anything

5 days ago
Pavan Kaushik with Rural Women Entrepreneurs.
Articles

Why Empowering Rural Women Entrepreneurs is Key to India’s Future

5 days ago
Pritika Chand Head – Corporate Social Responsibility Jindal Stainless
Articles

Women’s Livelihood Participation Can Transform Local Economies

5 days ago
Vantara Marks Foundation Day with Wildlife Rescue Milestones: PM Narendra Modi
Environment

Vantara Marks Foundation Day with Wildlife Rescue Milestones: PM Narendra Modi

1 week ago
Load More
India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT

LATEST NEWS

Energy Security in an Age of Conflict—The Case for Accelerating the Transition

White Paper Proposes a New Framework for Inclusive Education in Urban India

Shriji Huzur Dr.Lakshyaraj Singhji Mewar to Present MMCF Awards 2026 Celebrating Service, Heritage and Excellence

Philips India Commits Rs 20 Lakh CSR Support for Pediatric Therapy at Continua Kids

आईआरसीई 2026 में हिंदुस्तान जिंक ने रेल इंफ्रास्ट्रक्चर में जिंक की भूमिका को रेखांकित किया

How AWB Tracking Helps Reduce Claims, Chargebacks, and Delivery Disputes

Economy India Largest Media on Indian Economy and Business
ADVERTISEMENT
Ad 1 Ad 2 Ad 3
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT

TOP NEWS

Wizz Financial Completes First Stablecoin-Powered Cross-Border Transaction from the US to 80 Countries with BitGo

AAHAR 2026 – 40th Edition: Strengthening India’s Role in the Global Food Economy Through a Structured B2B Platform

GCCs Recalibrate CSR for Global ESG Alignment at SoulAce Summit

Aashish Kumar Dhakar – Founder & CEO of The Future Skill, Is Empowering 50,000+ Learners Across India With Practical Digital Skills

दुनिया का सबसे बड़ा मुफ्त वेलनेस ऐप Insight Timer भारत में लॉन्च हुआ

GauSwastha: India’s First Image-based AI for Cattle Health and Disease Protection

Load More
STEM Learning STEM Learning STEM Learning
ADVERTISEMENT

Interviews

Kayana Monga, a student at Shiv Nadar School, Noida on Metal Health in Rural India
Interviews

An Interview with Student Changemaker Kayana Monga Working on Rural Mental Health

by India CSR
March 12, 2026

Student-led Project Muskan brings mental health awareness and care to rural children across India.

Read moreDetails
Meha Patel, Vice Chairperson of Zydus Foundation

Interview: Meha Patel on Zydus Foundation’s Vision for Sustainable Social Impact

March 11, 2026
Prachi Kaushik, Founder and Director of Vyomini Social Enterprise

Menstrual Hygiene Awareness Must Go Beyond Pad Distribution: Prachi Kaushik, Vyomini Social Enterprise

March 8, 2026
Prerrit Mansingh, Secretary, Aayom Welfare Society

Scaling Compassion into Structured Social Change: An Interview with Prerrit Mansingh

February 28, 2026
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. We need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

Donate at India CSR

  • About India CSR
  • Team
  • India CSR Awards 2025
  • India CSR Leadership Summit
  • India Responsible Education & AI Summit 2026
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.