Mumbai (India CSR): Keshub Mahindra, Chairman, Mahindra Group today unveiled the CSR wall at Mahindra Towers, Mumbai, which epitomizes the spirit of caring prevalent in Mahindra.

Speaking on the occasion, Keshub Mahindra thanked employees for their active participation in various CSR activities under the aegis of ESOPs (Employee Social Options). ESOPs is a unique employee volunteering programme initiated by Mahindra on its 60th anniversary in 2005.

It provides Mahindra employees an opportunity to participate in various socially responsible activities.

Concept behind CSR Wall

The CSR wall is a pictorial representation of key CSR activities conducted by the Mahindra Group, namely Nanhi Kali, Mahindra Pride Schools, Mahindra Hariyali, and its Employee Social Options (ESOPs) programme.

K. C. Mahindra Education Trust

Nanhi Kali is a national girl child sponsorship programme jointly managed by the K. C. Mahindra Education Trust (KCMET) and the Naandi Foundation and is aimed at providing education to the underprivileged girl child in India. Mahindra Pride Schools have been set up by Mahindra in support of the Government mandate for affirmative action with the prime objective to empower youth from socially disadvantaged sections of society by providing livelihood training.

Increasing Green cover

Under the aegis of Mahindra Hariyali, over one million trees have been planted across the country, in an attempt to increase the country’s green cover.

Mahindra – market leader in multi-utility vehicles

The US $6.3 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world.

The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

The Mahindra Group recently expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra’s Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World’s Best Corporate Reputations list.