Rusen Kumar, Founder and Managing Editor of India CSR Network, world’s leading Corporate Sustainability and Responsibility (CSR) media company with Public Relations Book ‘PR: The PR Knowledge Book‘. The book is authored by Ms. Sangeeta Waldron, Serendipity PR & Media Limited, UK.
Sangeeta is also IndiaCSR’s global contributing editor on Corporate Social Responsibility from the UK. Congratulations! Sangeeta for a great book on Public Relations. The mystery of Public Relations is unraveled in this book.
Sangeeta Waldron is a multi-award-winning public relations and media professional with over two decades’ worth of publicity, branding, communications, crisis management, media, and social media experience. She runs her own successful London-based PR agency, Serendipity PR & Media Limited, working across business, arts, culture and books in growth international markets.
It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. This book covers everything within the world of Public Relations from how to create a brand, how to use social media, how to be newsworthy, how to contact the media, how to have a global mind-set, the power of networking and more.
In 12 chapters, PR leaders may discover how to get a brand out there so they can attract clients and new business.
The PR Knowledge Book is for everyone irrespective of where you are in the world – whether a student starting out in the industry or self-employed, a family business, small business, start-up, charity, or any other type of organisation wanting to embark on your PR journey or just plan curious about what is entails.
Rusen Kumar says, ” Sangeeta Waldron has written a must-read for anyone wanting to do their own PR, whenever they may be in the world. Read this book and learn from one of the best.”
The book is published by Business Expert Press, LLC, New York. This 130 pages book is a part of the Business Expert Press Public Relations Collection.