The top NBFCs in India, such as Poonawalla Fincorp, Bajaj Finserv, Tata Capital, Shriram Finance, and Muthoot Finance, are rethinking how financial services are delivered. Each is deploying AI and digital tools in distinct ways, from cutting loan turnaround times to automating customer interactions and sharpening risk decisions. Here’s a look at the best NBFC companies in India, driving growth through tech-driven innovation.
Best Fintech NBFCs in India
- Poonawalla Fincorp
- Bajaj Finserv
- Tata Capital
- Shriram Finance
- Muthoot Finance
Poonawalla Fincorp
Poonawalla Fincorp, a leading NBFC in India, is embracing AI to enhance its operations and customer experience. Since its strategic shift to AI in 2025, the company has embedded AI across key areas like credit underwriting, risk management, and customer service, leading to improved decision-making, greater efficiency, and faster loan approvals.
In 2026, the company launched an advanced conversational AI platform that autonomously handles up to 80% of voice and chat interactions, reducing manual effort and enhancing customer satisfaction. Additionally, Poonawalla Fincorp has introduced TenzorX 2026, a national AI hackathon, aimed at driving innovation and offering a platform for students to showcase their creative AI solutions.
Bajaj Finserv
Making significant strides in the fintech sector by integrating Artificial Intelligence (AI) across its operations, Bajaj Finserv is one of the major NBFCs in India. The company uses AI to convert customer calls into loan offers, streamline onboarding with document verification, and enhance security with biometric face matching. AI-driven conversational bots now handle communication for all 26 products, improving customer engagement.
Additionally, AI systems have boosted loan disbursements and improved internal development efficiency. With plans to deploy over 800 autonomous AI agents by FY27, Bajaj Finserv is positioning itself as a tech-driven leader in the financial services industry.
Tata Capital
Tata Capital, recognised as one of the top NBFC companies in India, is accelerating its digital transformation to enhance both retail and corporate lending products. By integrating Artificial Intelligence (AI) and machine learning (ML), the company offers a seamless and customer-centric loan experience.
Tata Capital has also scaled its multilingual voice AI technology, allowing for personalised, product-specific conversations that enhance customer engagement. This innovation breaks down access barriers, ensuring more relevant and context-driven interactions throughout the loan journey, all while maintaining a strong human-in-the-loop framework to ensure trust and empathy.
Shriram Finance
As one of the prominent NBFCs in India, Shriram Finance is leveraging technology to fuel its digital transformation. The company has embraced Artificial Intelligence (AI) and machine learning (ML) to streamline underwriting, onboarding, and collections, reshaping its operations. By integrating AI into its credit workflows, Shriram Finance now offers risk-based pricing and model-driven loan approvals, improving customer access to personalised and fair loan offers.
Through a hybrid model that combines digital and physical touchpoints, Shriram Finance continues to expand its reach, ensuring technology complements the human touch in serving both urban and rural customers.
Muthoot Finance
Muthoot Finance, a key player among India’s top NBFCs, is revolutionising its services by integrating advanced technology into its operations. The company has modernised its gold loan services through AI and mobile platforms, making the process more efficient and accessible.
Additionally, Muthoot Finance leverages internal hackathons to foster innovation, allowing employees to develop AI solutions that enhance operations such as loan approval and background checks. With strong fintech partnerships, Muthoot Finance continues to lead in efficiency and customer satisfaction.
Tech Highlights of Top NBFCs in India
The best NBFCs in India are making significant strides in adopting technology to stay ahead in a competitive market. Below is an overview of how these major players are leveraging AI and digital solutions to transform their operations and enhance customer satisfaction:
| Company | Key Highlights |
| Poonawalla Fincorp | AI-Powered Credit Underwriting: Speeding up decision-making with AI-driven risk assessments. AI for Customer Service: A platform that manages 80% of customer queries autonomously. |
| Bajaj Finserv | AI-driven Risk Analytics: Bajaj Finserv uses AI for underwriting and fraud detection. Omnichannel Approach: Seamless integration of digital platforms with physical branches. |
| Tata Capital | AI-Powered Loan Offerings: Automation of lending decisions, improving processing times. Wide Product Portfolio: Digital platforms offering diverse loan products from personal to business financing. |
| Shriram Finance | AI in Retail Lending: Enhanced risk management and lending decisions. Tech-enabled Customer Acquisition: Driving growth through digital tools. |
| Muthoot Finance | AI-Driven Gold Loan Process: Digitisation of gold loan applications, reducing time and errors. Wider Accessibility: Serving customers through a digital-first approach. |
Conclusion
The top NBFCs in India are leveraging AI and digital solutions to drive innovation and enhance customer experience. Companies like Poonawalla Fincorp, Bajaj Finserv, Tata Capital, Shriram Finance, and Muthoot Finance are streamlining operations, improving efficiency, and offering faster, more personalised services. Their focus on technology ensures they remain competitive and meet the evolving needs of their customers.
Frequently Asked Questions
Which are the top 5 NBFCs in India?
The top NBFCs in India include Poonawalla Fincorp, Bajaj Finserv, Tata Capital, Shriram Finance, and Muthoot Finance. These companies are leading the charge in adopting AI and digital solutions to improve customer service, streamline operations, and enhance their overall business growth.
How are AI and digital solutions transforming the NBFC sector in India?
AI and digital solutions are revolutionising the NBFC sector in India by automating underwriting, improving risk management, enhancing customer service, and streamlining loan approval processes. Companies like Poonawalla Fincorp, Bajaj Finserv, and others are leveraging these technologies to improve efficiency and offer more personalised services.
What are the key benefits of AI-driven customer service in NBFCs?
AI-driven customer service in NBFCs improves response times, handles a larger volume of queries autonomously, and ensures personalised interactions. It enhances customer satisfaction by providing quick solutions and reducing manual effort, as seen in platforms like Poonawalla Fincorp’s AI-powered system that handles 80% of interactions.
