American Companies Drive Social Responsibility Programs Across India

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CSR confernece in India by indiacsrMega CSR Conference in Mumbai on 9 May 2012
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 “The initiatives of the U.S. companies impact tens of thousands of lives by providing jobs, improving livelihood though financial aid and skill development.”A. Vaidheesh, Managing Director, Johnson & Johnson Medical India.

By Rusen Kumar

NEW DELHI:  The U.S. Secretary of Commerce, Mr. John Bryson, on March 28 released a compendium on Corporate Social Responsibility (CSR) initiatives of American firms in India, published by The American Chamber of Commerce in India (Amcham). This compendium presents select CSR initiatives undertaken by American companies in India focused in the areas of social infrastructure, education, water conservation, rain water harvesting, healthcare delivery, gender diversity and disaster relief programs among others.

These initiatives have made a significant impact in terms of indirect job creation, growth of private equity funding, improving the livelihood standards of rural communities, and reducing the knowledge gap, thus contributing towards Indian society at large.

CSR has become an integral part of a large number of companies, reflecting their commitment to the society. Companies have realized that CSR is an investment with multiple benefits for the corporate sector and is no longer viewed as a liability on corporate resources. Amcham is presenting this compendium to recognize the contributions made by U.S. companies to good governance and democratic principles covering a range of activities from raising living standards; combating disease, enhancing literacy levels and adopting ethical business practices.

Mr. A. Vaidheesh, Managing Director, Johnson & Johnson Medical India, who directed and guided this initiative at Amcham says, “The initiatives of the U.S. companies impact tens of thousands of lives by providing jobs, improving livelihood though financial aid and skill development.” He added, “For most companies CSR has become a strategy to positively impact their chosen communities with affordable healthcare, women’s empowerment; environment and water conservation.”

The publication will serve as a useful guide for successful replication of these CSR activities by other companies in India.

The American Chamber of Commerce in India (AMCHAM – India) is an association of American business organizations operating in India. AMCHAM – India is accredited to the Chamber of Commerce of USA, Washington DC, U.S.A. (COCUSA). It is also a full member of the Asia Pacific Council of American Chambers of Commerce (APCAC).

Established in 1992, AMCHAM has around 500 members. Companies of US origin make up about 95 percent of membership, the remaining being individual or honorary members.

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