Aiming to encourage sustainable agriculture in the tea sector, Ambuja Cement Foundation (ACF) which is working in the areas of water resource management, livelihood promotion, healthcare, women empowerment, and rural development, recently, announced its association with Trustea Sustainable Tea Foundation.
The association aims to transform and introduce a large number of producers to the trustea program in West Bengal, which will catalyse the process of enhancing sustainability in the tea industry and enhancing the livelihood of small tea growers and tea garden workers.
With this collaboration, ACF has entered into a new region for promoting eco-friendly tea production and added a new crop support to its agriculture portfolio as well.
Along with promoting sustainable agricultural practices to improve productivity and reduce costs, the tea garden program also aims to ensure the future security of tea supply in India and to protect the ecosystems whilst improving the quality of life for small tea growers and workers.
Pearl Tiwari, CEO, Ambuja Cement Foundation said, “We are closely working towards the nation’s commitment to achieve its sustainable goals. The collaboration with trustea will further strengthen our sustainable agriculture mission and support tea growers and tea garden workers in the tea growing areas of West Bengal to adopt environment-friendly sustainable farming.”
In order to achieve the aim to reach the targeted volumes of sustainably produced tea, ACF will advise and provide on ground services for tea estates and small-holder farmers to achieve sustainable transformation and improve their competitiveness in line with the goals of the trustea program.
