ALTBalaji has launched an initiative to help recognise and sensitise people about breast cancer. With a sharp rise in the incidence of breast cancer over the last decade, especially amongst women under the age of 50, the idea of preventive self-care has become even more crucial. And all it needs is two minutes of her time.
With the launch of simple yet unique graphic #BreastBuffer symbol, ALTBalaji aims to remind audiences that all it needs is two minutes of their time to ensure they live a healthy and active life.
The #BreastBuffer symbol will be displayed on the platform & video messages and be will be shared across all official social media platforms of ALTBalaji. It will remind viewers to check for signs of breast cancer on a regular basis, thereby creating awareness and acceptance of Breast Cancer amongst wide population in the country.