ABD Maestro launches AODH Irish Whiskey, WOODBURNS Indian Malt, YELLO Designer Whisky and RANGEELA Vodka in Bhubaneswar
Bhubaneswar (India CSR): ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers Limited, has entered the Odisha market with the launch of four premium brands in Bhubaneswar.
The portfolio includes AODH Irish Whiskey, WOODBURNS Contemporary Indian Malt Whisky, YELLO Designer Whisky and RANGEELA Contemporary Indian Vodka.
The company said the Odisha launch is part of its strategic expansion into high-potential Indian markets. ABD Maestro aims to build a future-ready portfolio of premium spirits for evolving Indian consumers.
ABD Maestro has Bollywood actor and entrepreneur Ranveer Singh as its Co-Founder and Creative Partner. The company said Singh’s association brings a fresh creative direction to the luxury spirits segment.
Four Brands Launched in Odisha
The Odisha portfolio brings together four distinct brands.
AODH Irish Whiskey is positioned around smoothness and craft, supported by a triple-distillation process.
WOODBURNS Contemporary Indian Malt Whisky is an Indian malt whisky that has received recognition at international spirits awards.
YELLO Designer Whisky is a fusion of Scotch and Indian malts, created for modern Indian palates.
RANGEELA Contemporary Indian Vodka is positioned as a vibrant and expressive vodka brand inspired by India’s colourful spirit.
Odisha A Priority Market: ABD Maestro
Announcing the launch in Bhubaneswar, Bikram Basu, Managing Director, ABD Maestro, said Odisha has a strong tradition of craftsmanship and aesthetic appreciation.
“Odisha has always understood craftsmanship and has shared with the world its Patta Chitra, applique from Pipli, silver filigree, Kotpad and Ikat, among many others. The consumer in Odisha has the finesse to understand unique experiences,” Basu said.
He said the company sees Odisha as a priority market for its spirits and experiences portfolio.
“We have designed our portfolio to blend world-class craftsmanship with modern luxury. Whether it is the smooth refinement of AODH or the playful energy of RANGEELA, the exploration of WOODBURNS or the boldness of YELLO, our goal is to elevate everyday celebrations and match evolving tastes,” Basu said.
Expansion of Premium Spirits Portfolio
With the Odisha debut, ABD Maestro said it will continue to expand the reach of its premium and luxury spirits portfolio across key cities in the state.
The company is building a portfolio that includes whisky, vodka, gin and rum brands across super-premium and luxury categories.
ABD Maestro
ABD Maestro Private Limited is a super-premium and luxury spirits company and a subsidiary of Allied Blenders and Distillers Limited. ABD is among India’s largest domestic spirits companies in terms of annual sales volumes.
Ranveer Singh is the Co-Founder and Creative Partner of ABD Maestro.
The ABD Maestro portfolio includes The Collective Limited Edition, Arthaus Blended Malt Scotch Whisky, AODH Irish Whiskey, WOODBURNS Contemporary Indian Malt Whisky, YELLO Designer Whisky, Zoya Special Batch Gin and its flavours, RANGEELA Contemporary Indian Vodka, Pumori Small Batch Gin and Pink Gin, and Segredo Aldeia Café and White Rums.
Through its partnership with Roust Corporation, the company has introduced Russian Standard Vodka in India in three variants: Original, Gold and Platinum.
