• India CSR Awards 2025
  • Guest Posts
Saturday, June 28, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Corporate Social Responsibility

The swift response to ‘water crisis’ lies in rejuvenating our water bodies

Hundreds of awakened villagers take up mission JanShakti4JalShakti to reclaim village’s water bodies under HCL Foundation’s ‘Harit’ Pond Rejuvenation drive

India CSR by India CSR
February 16, 2021
in Corporate Social Responsibility
Reading Time: 4 mins read
India CSR
170
VIEWS
Share Share Share Share

Mukimpur is a small village, with a population of 920 people in Jewar block of Gautam Buddh Nagar district in Uttar Pradesh. It was a usual morning for Ramu Mal Kaka (age 55 years), who was on his way home from his ritual morning walk, again cursing his fellow villagers for ruining the village pond by dumping human, domestic, plastic and other wastes in it for years.

Being a responsible elder, he was concerned, as the village was already in alert zone for predicted water crisis in near future. The 1.227 hectare village pond was almost dead, had gone vicious and village was losing its natural water security too because of ignorance, neglect and encroachments of the villagers.

He says, “During my childhood, this was our favorite place to be at. Men, women, children all used this place for playing, chatting, and recreational activities. It also was full of diversed flora-fauna alongside; also surprise visits by migratory birds during their season were sight to behold. Look at this now. Who shall change it now! Are you guys here to give my childhood back?” He asked us with utmost optimism.

For hundreds of years, water bodies, both big and small, has served people and cattle alike in villages Jewar block of Uttar Pradesh. But decline in agriculture and allied activities & sudden urbanization in recent past had made people to neglect available natural water resources unintentionally, encroached illegally, making them dumping yards.

This led to acute crisis of water as the water bodies were going dry and poisonous. The situation was aggravating as even the underground water available through hand pumps, wells or boring was high with pollutants or harmful substances, deteriorating both the quantity and quality of water. Farmers in these villages were worst affected as they were mostly dependent on rain-fed farming and animal husbandry. Farmers had long struggle as the water made available to them was coming at huge cost.

HCL Foundation initiated the ‘Harit’ initiative to address the global issue of Water and Eco-culture conservation at a local level through rejuvenation of village ponds through expert PIA, AROH Foundation. Under the course of strategic actions, 14 ponds were identified, Pond Profiling was done, Encroachments were demolished, Soil and Water testing and Euphorbia removal were done.

After the preparatory work, Inlet and Outlet passage for water was constructed that could ensure adequate water level in the pond. The overflow from the ponds was designed to flow into the irrigation channel which irrigates fields in and around the village. Canals and Rain water was used for recharging the water within the ponds. As an attempt to create a complete eco-friendly cycle, Euphorbia removed from the pond was also reused as manure while composting it in the compost pits constructed under the intervention. Later face lifting of the pond was also done through fencing and adornments around the circumference of the pond.

As Ramu Mal Kaka had pre – warned, when AROH Foundation initiated the work, the biggest challenge was coming from villagers, who were in practice of dumping trash, fossils and deads into the pond. Team Harit made a concerted plan to create a cohesion with local bodies, community mobilization as an important component for success and sustainability of the mission.

People were awakened towards the fact that the village ponds were not only a source of standing water but also an important source of groundwater recharging, drought proofing and climate resilience. Extensive awareness, threats of legal action and community and administration participation were taken up as lever for change during the process.

Children from schools were trained, awakened and established as “Ambassadors of Change” and the words of wisdom towards water conservation were floated around the community through word of mouth strategy through children. Many elderlies inspired by Ramu Mal kaka also joined in the mission and voluntarily are now taking care of the new asset of the village.

This massive drive to increase water footprints and water augmentation, which was aligned to Jal Shakti Abhiyan has rejuvenated 6.44 Hectare/15 acres of Pond for increasing recharge for around 193230000 cubic mtrs of ground waters. The newly rejuvenated ponds have proven to be multi – serving for the people. Not has this initiative countered water crisis in the region, shall create a better climate level in the surroundings but has also given place of play, gatherings and chit chatting for villagers.

Exhilarated Ramu Mal Kaka says, “I feel I am reliving my childhood again. Scenario has changed, winds are blowing positively and now the village pond is being taken care of like a personal asset by everyone. From being a dumping yard of the village, the pond has turned into hangout place for us again. Policy, People and Participation are bringing in new change.”

HCL Foundation, under the HARIT drives promotes the thought that revival of existing water bodies, revamping water conserving structures can be seen as the most economic, effective and fast measure in the water conservation drives. A thoughtful alliance of people, resources, systems and policy makers can come together in mission mode to mitigate the water crisis. We as a planet are already blessed with abundance on water with us. Just forethought and small efforts can help us mitigate water crisis at various levels and can create ripple effect towards the mission of water conservation. We should remember that now is the time and every bit shall count.

IndiaCSR Whatsapp Channel
Tags: aaroh foundationAROH FoundationWater Conservation

India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Sustainability
Corporate Social Responsibility

ITC Grows Plantation Area by 30% in FY25 to Boost Wood Sustainability

7 hours ago
10
CSR
Corporate Social Responsibility

CSR: Punjab Boosts Anti-Drug Efforts with DITSU, Backed by Ananya Birla Foundation

8 hours ago
17
CSR: K Raheja Corp Empowers Underprivileged Students Through Purposeful Volunteering
Corporate Social Responsibility

CSR: K Raheja Corp Empowers Underprivileged Students Through Purposeful Volunteering

8 hours ago
8
CSR Impact Must Reflect in Ground-Level Development: DC Kirtishri
Corporate Social Responsibility

CSR Impact Must Reflect in Ground-Level Development: DC Kirtishri

8 hours ago
10
Nilkamal Limited
Corporate Social Responsibility

Nilkamal Transfers Rs 2.21 Crore Unspent CSR Funds for FY 2025

11 hours ago
57
INDIA CSR NEWS ANALYSIS
Corporate Social Responsibility

Nilkamal CSR Spending Report of Rs 40.55 Lakhs for FY25

11 hours ago
18
ICPPM 2025 Day Two Sparks Dialogue on Climate Action and SDG Localization
Corporate Social Responsibility

ICPPM 2025 Day Two Sparks Dialogue on Climate Action and SDG Localization

1 day ago
1
India CSR News
Corporate Social Responsibility

CSR: AMD India Funds Semiconductor Start-up, AAGYAVISION

1 day ago
53
CSR: Godrej Enterprises Supports Skill Growth Through ITI Collaboration in Maharashtra
Corporate Social Responsibility

CSR: Godrej Enterprises Supports Skill Growth Through ITI Collaboration in Maharashtra

1 day ago
25
Load More
India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

Chhattisgarh: Adani Coal Mining Sparks Deforestation Crisis in Raigarh, Protests and Arrests Follow

Chhattisgarh’s Rs 47,000 Cr Rail Transformation: A New Era of Connectivity and Growth

छत्तीसगढ़ में 47,000 करोड़ रूपए की रेल परियोजनाओं से विकास को नई गति

CSR: Sashakt Foundation & SGFI Unite to Nurture India’s Future Sports Stars

Godrej Capital Advances LGBTQIA+ Inclusion with ‘Qnity’

ITC Grows Plantation Area by 30% in FY25 to Boost Wood Sustainability

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

UPL Reaffirms Biodiversity Commitment with 10th Annual Sarus Crane Count

How to Choose the Right Vending Machine for Your Space?

Cipla FY25 Performance: Rs 27,547 Cr Revenue & 28% Profit Surge

Swaraj Engines CSR Spending Report of Rs 3.4 Crore for FY2025

यदि भारत ने विश्व पर इंग्लैंड की तरह साम्राज्य स्थापित किया होता! (भाग–3) – ठाकुर दलीप सिंघ जी

Sunshield Chemicals CSR Spending Report of Rs 44.30 lakhs for FY2025

Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025
127

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
209
N E Sridhar, the Chief Sustainability Officer at Titan Company Ltd.

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
95
Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
53
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.