• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
Saturday, May 2, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Corporate Social Responsibility

The swift response to ‘water crisis’ lies in rejuvenating our water bodies

Hundreds of awakened villagers take up mission JanShakti4JalShakti to reclaim village’s water bodies under HCL Foundation’s ‘Harit’ Pond Rejuvenation drive

India CSR by India CSR
February 16, 2021
in Corporate Social Responsibility
Reading Time: 4 mins read
India CSR
Share Share Share Share
18th CSR Leadership Summit 2026
ADVERTISEMENT
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed

Mukimpur is a small village, with a population of 920 people in Jewar block of Gautam Buddh Nagar district in Uttar Pradesh. It was a usual morning for Ramu Mal Kaka (age 55 years), who was on his way home from his ritual morning walk, again cursing his fellow villagers for ruining the village pond by dumping human, domestic, plastic and other wastes in it for years.

Being a responsible elder, he was concerned, as the village was already in alert zone for predicted water crisis in near future. The 1.227 hectare village pond was almost dead, had gone vicious and village was losing its natural water security too because of ignorance, neglect and encroachments of the villagers.

Admissions Open for BBA in CSR, Sustainability and ESG

He says, “During my childhood, this was our favorite place to be at. Men, women, children all used this place for playing, chatting, and recreational activities. It also was full of diversed flora-fauna alongside; also surprise visits by migratory birds during their season were sight to behold. Look at this now. Who shall change it now! Are you guys here to give my childhood back?” He asked us with utmost optimism.

For hundreds of years, water bodies, both big and small, has served people and cattle alike in villages Jewar block of Uttar Pradesh. But decline in agriculture and allied activities & sudden urbanization in recent past had made people to neglect available natural water resources unintentionally, encroached illegally, making them dumping yards.

This led to acute crisis of water as the water bodies were going dry and poisonous. The situation was aggravating as even the underground water available through hand pumps, wells or boring was high with pollutants or harmful substances, deteriorating both the quantity and quality of water. Farmers in these villages were worst affected as they were mostly dependent on rain-fed farming and animal husbandry. Farmers had long struggle as the water made available to them was coming at huge cost.

HCL Foundation initiated the ‘Harit’ initiative to address the global issue of Water and Eco-culture conservation at a local level through rejuvenation of village ponds through expert PIA, AROH Foundation. Under the course of strategic actions, 14 ponds were identified, Pond Profiling was done, Encroachments were demolished, Soil and Water testing and Euphorbia removal were done.

After the preparatory work, Inlet and Outlet passage for water was constructed that could ensure adequate water level in the pond. The overflow from the ponds was designed to flow into the irrigation channel which irrigates fields in and around the village. Canals and Rain water was used for recharging the water within the ponds. As an attempt to create a complete eco-friendly cycle, Euphorbia removed from the pond was also reused as manure while composting it in the compost pits constructed under the intervention. Later face lifting of the pond was also done through fencing and adornments around the circumference of the pond.

As Ramu Mal Kaka had pre – warned, when AROH Foundation initiated the work, the biggest challenge was coming from villagers, who were in practice of dumping trash, fossils and deads into the pond. Team Harit made a concerted plan to create a cohesion with local bodies, community mobilization as an important component for success and sustainability of the mission.

People were awakened towards the fact that the village ponds were not only a source of standing water but also an important source of groundwater recharging, drought proofing and climate resilience. Extensive awareness, threats of legal action and community and administration participation were taken up as lever for change during the process.

Children from schools were trained, awakened and established as “Ambassadors of Change” and the words of wisdom towards water conservation were floated around the community through word of mouth strategy through children. Many elderlies inspired by Ramu Mal kaka also joined in the mission and voluntarily are now taking care of the new asset of the village.

This massive drive to increase water footprints and water augmentation, which was aligned to Jal Shakti Abhiyan has rejuvenated 6.44 Hectare/15 acres of Pond for increasing recharge for around 193230000 cubic mtrs of ground waters. The newly rejuvenated ponds have proven to be multi – serving for the people. Not has this initiative countered water crisis in the region, shall create a better climate level in the surroundings but has also given place of play, gatherings and chit chatting for villagers.

Exhilarated Ramu Mal Kaka says, “I feel I am reliving my childhood again. Scenario has changed, winds are blowing positively and now the village pond is being taken care of like a personal asset by everyone. From being a dumping yard of the village, the pond has turned into hangout place for us again. Policy, People and Participation are bringing in new change.”

HCL Foundation, under the HARIT drives promotes the thought that revival of existing water bodies, revamping water conserving structures can be seen as the most economic, effective and fast measure in the water conservation drives. A thoughtful alliance of people, resources, systems and policy makers can come together in mission mode to mitigate the water crisis. We as a planet are already blessed with abundance on water with us. Just forethought and small efforts can help us mitigate water crisis at various levels and can create ripple effect towards the mission of water conservation. We should remember that now is the time and every bit shall count.

18th CSR Leadership Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
Tags: aaroh foundationAROH FoundationWater Conservation

India CSR Day CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

CSR: Vedanta Power Arogya Project Reaches 1,500 in Chhattisgarh
Corporate Social Responsibility

CSR: Vedanta Power Arogya Project Reaches 1,500 in Chhattisgarh

GEMA Debunks 10,000 Litre Claim, Says Ethanol Uses Just 3–5 Litres Water
Corporate Social Responsibility

GEMA Debunks 10,000 Litre Claim, Says Ethanol Uses Just 3–5 Litres Water

CSR: Nimbus Realty Marks Labour Day with Cancer Screening Camp
Corporate Social Responsibility

CSR: Nimbus Realty Marks Labour Day with Cancer Screening Camp

CSR: Bharat Intelligence Helps 2,000 Workers Earn Rs 500+ Daily
Corporate Social Responsibility

CSR: Bharat Intelligence Helps 2,000 Workers Earn Rs 500+ Daily

Hindustan Zinc’s Chanderiya Lead Zinc Smelter Becomes India’s First Zinc Mark Site
Corporate Social Responsibility

Hindustan Zinc’s Chanderiya Lead Zinc Smelter Becomes India’s First Zinc Mark Site

CSR: Girnar Foundation Hosts Sustainability Carnival for Children in Jaipur
Corporate Social Responsibility

CSR: Girnar Foundation Hosts Sustainability Carnival for Children in Jaipur

Load More
18th CSR Leadership Summit 2026
ADVERTISEMENT
BBA - CSR, Sustainability and ESG, Rungta International Skills University Bhilai
ADVERTISEMENT

LATEST NEWS

CSR: Vedanta Power Arogya Project Reaches 1,500 in Chhattisgarh

Dr. Bhaskar Chatterjee: Architect of CSR and Sustainability in India

Nurture Counseling Brings Multilingual Mental Wellness Access to Individuals, Workplaces, and Campuses Across India

CP HR Services Hosts National Leadership Summit 2026, Celebrating 22 Years and Launching AEXON Standards

Anuj Kumar Jha’s INNOTEK 2026 Success: From Mithila to Hospitality Innovation Leader

GEMA Debunks 10,000 Litre Claim, Says Ethanol Uses Just 3–5 Litres Water

Ambedkar Chamber
ADVERTISEMENT

TOP NEWS

CP HR Services Hosts National Leadership Summit 2026, Celebrating 22 Years and Launching AEXON Standards

CSR: Sachin Tendulkar, Schneider Electric Turn Guhir into Climate Smart Village in Maharashtra

Chefs Shop Opens Its Own Factory — India’s Trusted Kitchen Equipment Brand Now Makes Everything In-House

हिंदुस्तान जिंक का ‘जंग के खिलाफ जिंक’ अभियान, जंग रोकने पर जोर

Brandwyre Launches as India’s Premier Press Release Distribution Platform, Backed by Chainbull Capital

Ek Bharat Airlines Prepares for Takeoff: Secures ATR Fleet and Ramps Up Extensive Hiring Drive

Load More
India Sustainability Awards 2026
ADVERTISEMENT
Ad 1 Ad 2 Ad 3
ADVERTISEMENT
Economy India Largest Media on Indian Economy and Business
ADVERTISEMENT

Interviews

R. Pavithra Kumar, CEO, JSW Foundation
Interviews

Redefining CSR and Driving Sustainable Social Impact: An Interview with R. Pavithra Kumar of JSW Foundation

by Rusen Kumar

Exploring impact-driven CSR models focused on skilling, sustainability, and inclusive growth

Read moreDetails
Jyoti Sagar, Founder Trustee, Genesis Foundation

Interview: Jyoti Sagar on 25 Years of Saving Young Lives at Genesis Foundation

Satish Singh, Chief People Officer at PNB Housing Finance

Interview: Satish Singh on ESG Leadership and CSR Impact at PNB Housing Finance

Ajeet Kumar Singh, Co-Founder and Managing Director of SAVE Solutions

Driving Financial Inclusion: Ajeet Kumar Singh on SAVE Solutions’ Growth Journey

Load More
ESG Professional Network
ADVERTISEMENT
STEM Learning STEM Learning STEM Learning
ADVERTISEMENT
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. We need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

Donate at India CSR

  • About India CSR
  • Team
  • India CSR Awards 2026
  • India CSR Leadership Summit
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2026 - India CSR | All Rights Reserved

18th CSR Leadership Summit 2026
Register Now
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2026 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.