Amway India, one of the country’s leading FMCG Direct Selling companies launched Saksham, a new app for the visually impaired individuals in association with its NGO partner Saksham on occasion of ‘International Day of Persons with Disabilities’.
Saksham app will work as a one-stop solution for the visually impaired individuals as it provides them with all relevant information using talk back and voice over facilities available in the mobile phones.
With this launch, Amway India has further reiterated it’s commitment to working towards building a better and more inclusive tomorrow for the visually impaired, aligned with this year’s global theme of ‘Building Back Better: toward a disability-inclusive, accessible and sustainable post COVID-19 World’.
Saksham app is aimed at easing the challenges of visually impaired individuals by acting as a data bank/repository of information for visually impaired individuals, making all relevant information accessible to them. It will provide all information related to assistive technology devices available at a reasonable cost, trainings modules for devices sold through this platform, key government laws and orders for people with disabilities, details about various subsidy schemes and how to apply for them, access to important documents such as key legislations and schemes, among other relevant information, in an accessible visually impaired friendly format.
Talking about Amway’s association, Anshu Budhraja, CEO, Amway India, said, “With over *26.8million in India living with some or the other form of disability, we must find new ways to use technology to enable everyone to fully participate in the socio-economic environment around us. Individuals with disabilities are facing their own set of challenges in adapting to new ways of working with the increasing dependency on technology in the current scenario. Amway has been committed to supporting and uplifting visually impaired since 1998 and has been instrumental in providing them with education and livelihood opportunities. The launch of the new app is aimed at building a more inclusive future while empowering visually impaired individuals in society. We are grateful to our NGO partner Saksham for supporting our vision of helping people live better and healthier lives.”
Speaking on the occasion Dipendra Manocha Founder Managing Trustee, Saksham “Services and Assistive Technology products often reach only to the creamy layer among persons with disabilities. The event and the app is an important step in taking services and Assistive Technology solutions closer to the marginalized even among the persons with disabilities. I thank Amway for supporting this very important initiative.”
The International Day of Persons with Disabilities was proclaimed in 1992 by United Nations General Assembly resolution 47/3 which aims to promote the rights and well-being of persons with disabilities in all spheres of society and development and to increase awareness of the situation of persons with disabilities in every aspect of political, social, economic and cultural life.
Over the past two decades, the company has touched the lives of more than 2.50 lakh visually impaired individuals through its sustained efforts. Under its National Project fo*r the visually impaired, Amway India has undertaken several initiatives to educate & empower the visually impaired people, thereby helping them lead an economically independent life. Committed to the cause, Amway India has provided visually impaired individuals with braille textbooks, digitized educational material, launched 33 braille cum audio libraries across India, fully functional computer centers and music and dance academies among other initiatives.
*(Census, 2011)
