IndiaCSR News Network
MUMBAI: Eureka Forbes, India’s leading health and hygiene brand, has joined the ‘Swachh Bharat Abhiyan’ by initiating a nationwide mega cleanliness drive across public spaces such as railway platforms and police stations. Through this initiative, the company also aims to acknowledge and appreciate the efforts of sanitation workers, who work relentlessly to ensure a clean neighborhood for citizens.
In India, the problem of urban filth has become a national emergency. According to World Bank, illness from lack of hygiene cuts India’s gross domestic product (GDP) by 6.4% a year. The ‘Swachh Bharat Abhiyan’ aims to achieve a completely clean India by October 2, 2019, which also marks the 150th birth anniversary of Mahatma Gandhi. The mission intends to reach out to all sections of the society through various mediums to make their neighborhood clean and also inculcate a habit of cleanliness and hygiene, ensuring protection from several health problems.
Eureka Forbes kicked-off the campaign at Mangalore, as part of which the Eureka Forbes’ sales personnel (Eurochamps) undertook cleaning efforts at police stations, railway platforms, waiting rooms and offices at the railway station and India’s oldest railway museum. The ‘Swachh Bharat Abhiyan’ also aims to recognize people who have been doing such work to ensure a clean surrounding. Keeping this in mind, representatives from the company took to the roads of the city to acknowledge and appreciate cleaning efforts of sanitation workers.
India Sanitation Summit on Sanitation and Toilet for All, 6 Feb 2015, New Delhi
The company has always aimed at educating consumers about adopting a healthy and hygienic lifestyle, to make the world a safer and healthier place to live in. Through this initiative, the company also aims to reconnect with its customers, making the brand more relevant to their lives.
“The ‘Swachh Bharat Abhiyan’ by the government will encourage consumers to adopt and embrace better personal and household hygiene and this gives us a great opportunity to bring about a behavioural change among consumers towards adopting healthy cleaning habits. We believe that like charity, cleanliness begins at home. As an organization, we have always endeavoured towards looking for means to provide and enhance safer and healthier living for our consumers and look forward to garnering support of the masses and generating awareness through this initiative.”– Marzin Shroff, CEO, Direct Sales and Vice President, Eureka Forbes Limited
Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel organization with a gross group turnover of Rs.19, 610 million for the year ending 31st March 2014. A part of Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning, air purification and home security solutions. It has a base of 15 mn happy customers, a reach of over 500 cities and towns in India and a global footprint across 35 countries. In addition to Asia’s largest direct sales force, it has dealer and institutional channels, an inventive business partner network, a rural channel and one of the most expansive service networks in India. In its 32 years of existence, Eureka Forbes has been a pioneer and trend setter in direct selling in India and today is one of the largest direct selling companies in the world. Aquaguard is the flagship water purifier brand of Eureka Forbes and has been conferred with numerous Indian and international awards for its superior technology.
