MUMBAI (India CSR): Anandana – The Coca-Cola India Foundation supported public infrastructure made from recycled plastic at Pandharpur AshadhiWari 2026, one of Maharashtra’s prominent annual pilgrimages. Implemented in collaboration with Econscious, Ecodeco – The Recycle Home Private Limited, Lakshya, and bottler HCCB, the initiative supported pilgrims, volunteers and on-ground authorities while strengthening waste management during the Wari.The initiative was part of Anandana – The Coca-Cola India Foundation’s ongoing flagship campaign #MaidaanSaaf which focuses on responsible and structured waste collection, segregation and recycling at high-footfall cultural and sporting events across India.
As lakhs of Warkaris travelled in Dindis over several days, the initiative supported essential public amenities and waste collection infrastructure along the pilgrimage route.
As part of the initiative, 20 women friendly changing rooms were installed along the riverbed for Warkaris. Featuring illustrated walls promoting responsible waste management, the installations combined public convenience with awareness messages encouraging Warkaris and visitors to dispose of waste responsibly.Additionally, two police watch towers were set up to support crowd management, nearly 2,000 waste bags were provided for plastic waste collection, and 1,000 raincoats were distributed to volunteers and police personnel supporting the Wari. Additional waste collection infrastructure, including dustbins, was also deployed across key locations to encourage responsible waste disposal throughout the pilgrimage.
Commenting on the initiative, Devyani R. L. Rana, Vice President – Public Affairs, Communications & Sustainability, Coca-Cola India & Southwest Asia, said, “At Anandana- The Coca-Cola India Foundation, we believe lasting impact comes from partnerships and solutions that are rooted in community needs. Through MaidaanSaaf at the PandharpurWari, we worked with our partners to support essential public infrastructure while reinforcing the importance of waste collection and recycling. The initiative reflects our continued effort to contribute to cleaner public spaces.”
Himanshu Priyadarshi, Chief Public Affairs and Sustainability Officer, HCCB, stated, “Large community gatherings such as the PandharpurWari provide an important opportunity to encourage responsible environmental practices through collective participation. Recycled plastic has been transformed into functional public infrastructure that supports pilgrims, demonstrating how collected plastic can be put to meaningful use. Initiatives like these reflect the potential of collaboration in strengthening public amenities at community gatherings.”
Speaking about the effort, Vaibhav Verma, Co-Founder, Econscious, said, “When we worked together on these installations, focus was to integrate waste management into spaces that Warkaris, volunteers and authorities used throughout the Wari. Creating visible, functional infrastructure not only supported public convenience but also encouraged responsible waste handling practices during the pilgrimage.”
Through collaborations with local partners, the MaidaanSaaf continues to strengthen waste management infrastructure and encourage responsible waste management practices at large community events.
(India CSR)
