BANGALORE (India CSR): Muttley Crew, a Bangalore-based premium pet food brand, has announced an initiative in collaboration with Goodoo Animal Welfare Trust, ‘Christmas for Good(oo!)’. The initiative aims to bring festive cheer to the rescued dogs who call Goodoo their home.
As part of the initiative, for every order above Rs 1,000 spent on treats on the Muttley Crew website during the Christmas season, the brand will send a special gift to a rescue dog at Goodoo. The effort ensures that the warmth of Christmas reaches not only homes and pet parents, but also rehabilitation centres and dog shelters.
“Christmas is the season of giving, and with Christmas for Good(oo!), we wanted to extend that spirit to dogs who often go unseen. For every pet enjoying our treats at home, a rescue dog receives a moment of joy and care. Our goal through this initiative is to ensure every dog feels valued and loved this festive season,” said Smriti Thomas, Founder & CEO of Muttley Crew.
Anoopa Anand, Executive Director, Goodoo Animal WelfareTrust, said, “At Goodoo, we often work with dogs who come from terrible pasts. Their rehabilitation involves veterinarians, nutritionists, canine behaviourists, physiotherapists—a large community of people who come together to make lives better. That sense of community is what we love about our association with Muttley Crew. People coming together to make animal lives better. And no better time than Christmas!”
The initiative stands as a reminder that even the smallest act of kindness can create a meaningful impact. A single gift can spark comfort, confidence, and healing for a dog who hasn’t found its human yet.
(India CSR)
