NEW DELHI (India CSR): Equitas Small Finance Bank has launched a powerful new film, “Making Cancer Care Accessible”, in association with Sringeri Sharada Equitas Cancer & Multi-Specialty Hospital—an initiative of the Equitas Healthcare Foundation on the occasion of Breast Cancer awareness month which begins today.
The film captures the emotional journey of a woman from an underserved community courageously battling breast cancer, bringing attention to the urgent need for accessible and affordable treatment. It reflects Equitas’ core philosophy of Beyond Banking an unwavering commitment to addressing critical social needs beyond the realm of financial services.
Through this initiative, Equitas underscores its dedication to supporting cancer patients and their families with dignity and hope. By accepting government medical schemes such as the Kalaingar Kaappittu Thittam, the hospital ensures that no one is denied treatment due to financial constraints. The film also highlights the importance of how early cancer screening can be a life-saving step and why every individual should prioritise it.
According to the Indian Council of Medical Research–National Cancer Registry Programme, one in nine Indians is at risk of cancer, with breast cancer being the most common among women. Alarmingly, cancer cases are projected to rise by 25–30% by the end of 2025, with late diagnosis and lack of financial access among the leading causes of preventable deaths.
This film, serves as a reminder that while cancer is a formidable disease, access to care should never be a privilege, it should be a right.
Commenting on the campaign, Vignesh Murali, Chief Marketing Officer – Equitas SFB, said, “Our journey has always been about going beyond banking to create real impact. Sringeri Sharada Equitas Hospital stands as a symbol of that vision where affordable cancer care gives people from underprivileged backgrounds not just treatment, but a fighting chance at life Stories like that of our beneficiary remind us why we exist not just as a bank, but as a force to bring dignity, healing and possibility to every life we touch.”
(India CSR)
