MUMBAI (India CSR): Bajaj Consumer Care Limited, a leader in India’s consumer care space, has announced the acquisition of Banjara’s, a well-established and trusted natural hair and skin care brand. This announcement came on Feb 14, 2025, after the board meeting of Bajaj Consumer Care, that owns the flagship Bajaj Almond Drops and Bajaj 100% Pure brands. This strategic move aligns with Bajaj Consumer Care’s (BCCL) vision to expand its footprint in both Indian and international markets, leveraging the growing demand for natural and Ayurvedic personal care products.
Under the terms of the agreement, Bajaj Consumer Care will acquire a 100% stake in Banjara’s in a two-phase transaction, starting with an initial 49% stake, followed by the remaining 51% in the second tranche. The estimated transaction value stands at INR 120 crore, with an enterprise value of approximately INR 108.3 crore.
Banjara’s, founded in 1991, has built a strong reputation for its high-quality, natural, and effective hair and skin care solutions. With a well-diversified product portfolio including facial kits, herbal powders, aloe vera gels, shampoos, and hair care powders, the brand caters to a growing segment of consumers seeking safe and natural beauty solutions which largely aligns with the values of Bajaj Consumer Care. Banjara’s boasts an extensive retail presence, reaching over 70,000 outlets across South India through cosmetics stores, supermarkets, pharmacies, and grocery chains.
Strategic Rationale and Synergies
- Enhanced Market Reach: Bajaj Consumer Care will introduce Banjara’s products in its stronghold Hindi-speaking markets (HSM) while leveraging Banjara’s existing distribution network to deepen penetration in South India, effectively doubling its reach in the region.
- Brand Alignment: Both Banjara’s and Bajaj Consumer Care share a strong heritage rooted in Indian tradition, reinforcing consumer trust and credibility.
- Financial Strength: Banjara’s has demonstrated a robust financial track record with a four-year CAGR of 14% and an annual revenue exceeding INR 50 crore. The company maintains high single-digit EBITDA margins and operates debt-free with positive cash flow.
- Growth in Organized Trade & International Markets: Bajaj Consumer Care will scale up Banjara’s presence in modern trade and export markets, capitalizing on the global trend toward natural personal care solutions.
Speaking on the acquisition, Jaideep Nandi, Managing Director of Bajaj Consumer Care, said, “The addition of Banjara’s to our portfolio is a strategic step in our journey to becoming a dominant player in the natural personal care segment. With its deep-rooted consumer trust and complementary product range, Banjara’s enhances our ability to serve evolving consumer preferences both in India and internationally.”
This acquisition underscores Bajaj Consumer Care’s commitment to innovation, quality, and expansion, reinforcing its leadership in the fast-growing personal care market.
(India CSR)
