• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
  • Login
Tuesday, April 14, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Corporate Social Responsibility

Muskaan’s Fresh Approach to Promote India’s Literary and Cultural Heritage Among Students

India CSR by India CSR
December 18, 2021
in Corporate Social Responsibility
Reading Time: 3 mins read
H M Bangur and Sundeep Bhutoria

H M Bangur and Sundeep Bhutoria

Share Share Share Share
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed

Kolkata: Project `Muskaan’ – an initiative of Prabha Khaitan Foundation and Education for All Trust and supported by Shree Cement – will reach out to thousands of students across India to popularise heritage literature and culture by engaging them in cultural programmes, story-telling, dance, music, puppetry, theatre and art. Distributing nutritious food and basic hygienic amenities are also a part of this project for the needy children.

Over 100 schools from all over India are on-board with Muskaan’s various initiatives. Muskaan has started interactive sessions on literature and cultural heritage of India by involving eminent Indian writers and social workers like Ruskin Bond and Sudha Murty. These sessions, organised in collaboration with a pan-India network of schools and educational institutions, have added performing arts onto the school’s extended curriculum and have helped talented students get national exposure.

Project Muskaan is the brainchild of Kolkata-based social activist and culturist Sundeep Bhutoria of Prabha Khaitan Foundation. “The Indian literary and cultural universe is so vast that it is impossible for any syllabus to cover it fully. We, as children and students, have missed out on so many aspects of our rich Indian heritage. Project Muskaan is an attempt to fill in this gap in a playful and entertaining manner. Muskaan also addresses the various needs and issues faced by students. We are very thankful to Shree Cement for supporting project Muskaan as a part of their corporate social responsibility (CSR) initiative,” said Bhutoria who also spearheads Education for All Trust – a not-for-profit organisation for promoting education among the needy students.

Ruskin Bond and Sudha Murty
Ruskin Bond and Sudha Murty

“Shree Cement, as a part of our CSR initiative, has, over the years, started many initiatives for the empowerment of women, support for the elderly, spread of education and skill development, supporting the family of martyrs and so on. Muskaan is yet another great opportunity to help the marginalised students and also spread awareness of our rich Indian heritage and culture,” said H M Bangur, Managing Director, Shree Cement.

The Muskaan project is in line with India’s New Education Policy and aims to make education more effective and widespread by adopting modern pedagogical methods. “The idea is to promote and create awareness of our rich Indian heritage beyond the text books. In order to address other needs of students, Muskaan conducts sessions on stress management before exams, motivational talks, career counselling and public speaking,” said Ms. Sumitra Ray, Student Programme Advisor, Prabha Khaitan Foundation.

Other activities of Muskaan include skill-building courses and workshops for the marginalized students and helping them with tuition/coaching classes, stationeries and study materials. “We started with pilot projects in the National Capital Region and have now covered major cities of India. The various events and sessions hosted by Muskaan have garnered great appreciation not only from the students but also from principals, teachers and parents,” said Ms. Ray said.

“Mrs Sudha Murty taught us the importance of giving and the power of simplicity. She lives by the principle of simple living and high thinking. In a very short session she taught us an important life lesson – Kindness,” said Annanmay Daga, a class five student of La Martiniere for Boys, Kolkata.

“The Ruskin Bond Session was very insightful. He encouraged us to keep reading and writing and slowly develop a story. The coolest part was to receive a copy of his book. The Sudha Murty session sent a powerful message – `The more words you know the more power you have’. She was extremely inspiring,” said Mrs. Kishmish Ahuja, parent of Avantika Ahuja from Cathedral and John Connon School, Mumbai.

“The Muskaan sessions were very engaging, enriching and interesting and the students thoroughly enjoyed it and learnt a very important lesson – You can ask questions to your teachers but the way you ask should not come across as rude or insensitive,” said Ms. Pooja Thakur, Principal of The Shri Ram School, Vasant Vihar, New Delhi.

(India CSR)

India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
Source: India CSR I 18 December 2021
Tags: Corporate Social ResponsibilityCSR in IndiaEducation for All TrustH M BangurKOLKATAMuskaanPrabha Khaitan FoundationRusen KumarRuskin BondschoolsShree CementSudha MurtySumitra Ray

India CSR Day CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

M3M Foundation
Corporate Social Responsibility

CSR: M3M Foundation’s iMpower Athletes Shine at Kettlebell Sport Haryana State Championship 2026 

CSR: UltraTech Project Uday Converts 800 Ton Waste into Livelihoods in Andhra Pradesh
Corporate Social Responsibility

CSR: UltraTech Project Uday Converts 800 Ton Waste into Livelihoods in Andhra Pradesh

UFlex Limited
Corporate Social Responsibility

UFlex Transfers Rs 2.55 Crore to Unspent CSR Account in FY2025

UFlex Limited
Corporate Social Responsibility

UFlex CSR Report FY2025: Rs 2.67 Crore Spent on Health, Education and Community Projects

N.P. Mohapatra, Odisha, former Chief General Manager of NABARD, receives the award from Dhiraj Relli, Managing Director & Chief Executive Officer of HDFC Securities Limited.
Corporate Social Responsibility

N.P. Mohapatra Gets Lifetime Honour at HDFC Securities Powerful Voices in Finance 2026

Dr. Maria Pramila Dsouza, Wealth2life receives the award from Unmesh Sharma, Head - Institutional Equities, HDFC Securities Limited
Corporate Social Responsibility

Dr. Maria Pramila Dsouza Honoured as Financial Literacy Champion at ‘Powerful Voices in Finance 2026′

Load More
India Responsible Education & AI Summit 2026
ADVERTISEMENT

LATEST NEWS

CSR: M3M Foundation’s iMpower Athletes Shine at Kettlebell Sport Haryana State Championship 2026 

एम3एम फाउंडेशन के iMpower एथलीट्स ने केटलबेल स्पोर्ट हरियाणा स्टेट चैंपियनशिप 2026 में किया शानदार प्रदर्शन

Ayzel Cosmetics: Built on Real Experience, Designed for Modern Skincare Needs

Anugami Redefines Premium Indian Commerce by Blending Artisanal Heritage with Modern Brand Identity

Clearclaim: Helping India Reclaim Its Lost Financial Assets

Hindustan Zinc Wins Rajasthan Potash Block to Boost Fertiliser Security

Ambedkar Chamber
ADVERTISEMENT

TOP NEWS

Nutro Life Science to Establish World’s First Robotic Sports Nutrition Manufacturing Plant in Ludhiana by December 2026

The Evolution of Trust in Modern Digital Payments: E-Wallets, Crypto Swaps, Virtual/Plastic Cards, and Fast B2B/B2C Transfers

7 Things You Should Check Before Selling Your Car

Top 7 Things Every Traveler Must Know Before Using an eSIM in Dubai, Saudi Arabia, and the UAE in 2026

Ex-IFS Officer S.S. Bajaj’s Corporate Liaison Role Raises Ethical Storm Amid Raigarh Protests and Forest Concerns in Chhattisgarh

How DTF Printing Is Making Custom Apparel Production More Sustainable Than Traditional Methods

Load More
India Sustainability Awards 2026
ADVERTISEMENT
Ad 1 Ad 2 Ad 3
ADVERTISEMENT
Economy India Largest Media on Indian Economy and Business
ADVERTISEMENT

Interviews

Jyoti Sagar, Founder Trustee, Genesis Foundation
Interviews

Interview: Jyoti Sagar on 25 Years of Saving Young Lives at Genesis Foundation

by India CSR

“No Child Should Be Denied Treatment”: Jyoti Sagar on Genesis Foundation’s Mission.

Read moreDetails
Satish Singh, Chief People Officer at PNB Housing Finance

Interview: Satish Singh on ESG Leadership and CSR Impact at PNB Housing Finance

Ajeet Kumar Singh, Co-Founder and Managing Director of SAVE Solutions

Driving Financial Inclusion: Ajeet Kumar Singh on SAVE Solutions’ Growth Journey

Nirbhay Lumde is a seasoned leader in ESG and CSR with a vision to create a more sustainable and equitable world.

How Prestige Group is Integrating Biodiversity into Urban Development

Load More
ESG Professional Network
ADVERTISEMENT
STEM Learning STEM Learning STEM Learning
ADVERTISEMENT
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. We need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

Donate at India CSR

  • About India CSR
  • Team
  • India CSR Awards 2026
  • India CSR Leadership Summit
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
×
INDIA CSR DAY
Watch Now
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.