PUNE: Bridgestone India has launched the Bridgestone Pink Valve Cap Donation Drive Campaign to create mass awareness against breast cancer across India.
The three month campaign will be supported by Olympic Silver Medallist -badminton player, and Bridgestone India brand ambassador P V Sindhu to generate funds for the Tata Memorial Hospital Mumbai that hosts a specialist cancer treatment and research centre to provide treatment and care of patients.
Focussed on its mission of Serving Society with Superior Quality, Bridgestone supports communities and works towards enhancing the way people live, learn, work and play. Campaign will raise awareness through multiple tools from on-ground activations in local communities to digital films screened in retail stores, digital platforms and social media.
Kazutoshi Oyama, Executive Director, Bridgestone India said, “We are collaborating with the Tata Memorial Hospital to raise funds for the treatment of underprivileged women suffering from this painful disease. The campaign aimed at educating people on early diagnosis to combat cancer.”
Lending her support for the initiative, P V Sindhu said, “Almost 1 out of 28 women in India are at risk of Breast Cancer and eventually, loss of life if the cancer remains undetected. I believe such initiatives, especially for lesser privileged women, are imperative to curb the growth of the disease and will go a long way in making a healthier India.”
Throughout the three-month campaign, Bridgestone India will reach out to men and women through its Select outlets in several cities with a pack of four pink valve caps where proceeds will be donated to the Tata Memorial Hospital.
