NEW DELHI: Nestlé India in association with Magic Bus India Foundation, launched the Nestlé Healthy Kids programme in Jammu for encouraging healthier living among adolescents by creating awareness regarding nutrition, health, wellness and active living. This programme will reach out to 1500 adolescents from communities in Jammu.
The Nestlé Healthy Kids Programme has been developed with a focus to provide nutrition education to adolescents. Along with students, this programme also includes interaction with parents through workshops to encourage them to implement healthy habits at home.
Sanjay Khajuria, Senior Vice President – Corporate Affairs, Nestlé India said, “We want to work towards better understanding of the value of good nutrition amongst communities to help them lead active and healthy lives.”
Nestlé India’s partnership with Magic Bus began in 2014, and has till date reached out to around 150,000 adolescents. For the Nestlé Healthy Kids Programme, Magic Bus has created and customised its existing curriculum into three major buckets with the objective of raising awareness on ‘Nutrition and Health’, ‘Getting Active’ and ‘Hygiene and Sanitation’ amongst children in communities and government schools.
