Every successful entrepreneur eventually reaches a point where the goal is no longer just building a business—it’s solving a problem that millions of others face.
For 25-year-old entrepreneur Yug Pratap Singh, that journey began five years ago when he founded a software company focused on helping businesses embrace digital transformation. Over the years, his company worked with businesses across multiple industries, delivering technology solutions that streamlined operations and accelerated growth.
But while working closely with brands, he noticed one common challenge.
Businesses were investing heavily in websites, software, digital marketing, and advertisements—yet many still struggled to convert attention into real sales.
That observation sparked a bigger vision.
What if technology could do more than generate traffic? What if it could build trust before every purchase?
That vision became YIFAN.
A New Vision for Indian Commerce
Instead of creating another influencer marketing agency or another e-commerce platform, Yug envisioned something entirely different—a Live Creator Commerce Infrastructure that connects brands, creators, and customers into one seamless ecosystem.
The idea is simple.
People don’t buy products because they see an advertisement.
They buy because they trust the person explaining it.
YIFAN enables brands to collaborate with creators who demonstrate products through live sessions, answer customer questions in real time, and build confidence before a purchase is made. Behind the scenes, the platform manages creator matching, campaign execution, payments, analytics, and performance tracking—helping businesses turn conversations into measurable sales.
Built on Experience, Driven by Innovation
Unlike many first-time founders, Yug Pratap Singh brings five years of entrepreneurial experience to this new venture.
Running a successful software company gave him a deep understanding of how businesses grow, where traditional marketing falls short, and why customer trust has become the most valuable asset in digital commerce.
Those insights became the foundation of YIFAN.
Rather than asking businesses to change how customers shop, YIFAN is designed around how Indians already buy—through recommendations, conversations, demonstrations, and trusted creators.
The Beginning of a Bigger Journey
YIFAN has already begun collaborating with 100+ business partners during its early rollout, with participating brands reporting average sales growth of up to 58%, according to the company’s internal campaign performance data.
For Yug, however, this is only the first step.
“For the last five years, we’ve built software that helped businesses operate better. With YIFAN, we’re building technology that helps businesses sell better. Our vision is to create the infrastructure powering India’s future of creator-led commerce, where trust becomes the strongest driver of growth.”
— Yug Pratap Singh, Founder & CEO, YIFAN
As India’s creator economy continues to expand, YIFAN aims to become the technology backbone connecting brands, creators, and customers through live commerce, AI-powered automation, and meaningful customer engagement.
For Yug Pratap Singh, YIFAN isn’t simply a new startup.
It’s the next chapter of a five-year entrepreneurial journey—and a bold step toward transforming how India discovers, trusts, and buys products online.
About YIFAN
YIFAN is an Indian technology company building Live Creator Commerce Infrastructure for the next generation of digital commerce. By combining AI-powered creator matching, live shopping experiences, campaign management, analytics, and commerce automation, YIFAN helps brands transform customer engagement into measurable business growth while empowering creators with sustainable earning opportunities.
