• India CSR Awards 2025
  • Guest Posts
Sunday, August 3, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025
ADVERTISEMENT
Home SDGs No Poverty

The/Nudge to invest over Rs. 200 cr in the rural development over the next 3 to 5 years

India CSR by India CSR
June 25, 2021
in No Poverty
Reading Time: 4 mins read
Vibrant Villages Programme

Vibrant Villages Programme

Share Share Share Share

NEW DELHI: The/Nudge Centre for Rural Development, is set to invest Rs 200 crore to support rural livelihoods and to help poor households access government programs, subsidies, schemes, and private sector investment.

Called Asha Kiran – the Hope Project, this initiative is supported by the Bill & Melinda Gates Foundation, The Rockefeller Foundation, the Skoll Foundation, Hindustan Unilever Foundation, FICCI-Aditya Birla CSR Centre for Excellence, HT Parekh Foundation, Godrej, RBL Bank, KPMG among others.

FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025
ADVERTISEMENT

Focused on Uttar Pradesh as the primary state along with neighboring geographies, Asha Kiran will build upon government priorities and programs, to scale high-impact models, in partnership with the government. Asha Kiran’s implementation partners include Transform Rural India Foundation, Indus Action, Magic Bus, Heifer International, Trust Community Livelihoods, The Goat Trust, Haqdarshak and others.

“The/Nudge has been working in the state of Jharkhand for the last three years, creating livelihoods for underprivileged communities in 110 villages. With the effect COVID has had, we are expanding this work to the state of Uttar Pradesh. Partnering with the UP government we will be able to spread and scale the impact of our work to underprivileged families in the hardest hit districts in the largest state in our country” said Ashish Karamchandani, President, The/Nudge.

Since the first wave, Asha Kiran has been running sizable pilots on the ground in Uttar Pradesh, both responding to the immediate needs and building long-term sustainable livelihoods, to help UP’s  rural poor, especially women, deal with the crushing blow of the pandemic. Asha Kiran has been active in 7 districts of Uttar Pradesh, reaching 80,000+ households to improve their food security, income security and to build long-term sustainable livelihoods.

The second wave of the Covid-19 pandemic unleashed even more damage, wrecking the livelihoods of the rural poor, at a time when they were hoping for a way to rebuild after the first wave.

The government in Uttar Pradesh stepped in to provide swift relief with the help of existing schemes and new measures. There is a huge opportunity to expand the reach of government schemes and to build on top of the massive self-help group (SHG) and community institution infrastructure to aid faster recovery and long-term sustainability. 

“Uttar Pradesh has large scale poverty alleviation programs and enabling convergence is important to amplify their benefits for the poor. I’m happy that Asha Kiran is actively partnering with government, private sector and civil society to enable this,” said Manoj Kumar Singh, Additional Chief Secretary, Rural Development and Panchayati Raj, Government of Uttar Pradesh.

Asha Kiran is acting as a force-multiplier and scaling targeted, high-impact and cost-effective interventions which include enabling access to MGNREGS and PDS, input distribution and kitchen gardens to provide immediate relief in addition to improving agricultural incomes through high value crops, productivity and market linkages and adding secondary income via goatery & backyard poultry. Asha Kiran’s investment of Rs 200 crores is likely to unlock 800 to 1000 crores of benefits to rural communities through access to government schemes and private sector investments.

Rajashree Birla, Padma Bhushan, and Chairperson- Aditya Birla Centre for Community Initiatives and Rural Development, said, “The/Nudge’s Asha Kiran is a forward step in bringing a ray of sunshine in the lives of 5 lakh people, living on the margins of society.  Its strategic roadmap is sure to help India’s transformative journey to inclusive growth and our collective vision of freedom from poverty, in the not so distant future.”

Hari Menon, Country Director, Bill and Melinda Gates Foundation, added, “The COVID-19 pandemic has caused severe economic disruption and India’s poor and vulnerable have been disproportionately impacted. The/Nudge’s approach to mobilize support from a diverse set of stakeholders and complement the government’s efforts in rebuilding the livelihoods of the most vulnerable, especially women, is much needed”.

The advisory board for Asha Kiran includes Dr. Mukesh Aghi, President & CEO, USISPF, Hari Bhartia, Founder & Co-Chairman, Jubilant Bhartia Group, Rajashree Birla, Chairperson, FICCI-Aditya Birla CSR Centre For Excellence, Shri Saurabh Chandra, Retd IAS 1978 batch, Former Secretary, Petroleum, Neelam Dhawan, Board Member Royal Philips, ICICI Bank, Renu Karnad, MD, HDFC Bank, Hari Menon, Director, Bill & Melinda Gates Foundation, India, Sanjiv Mehta, Chairman & MD, HUL, Vikram Mehta, Chairman, Centre for Social & Economic Progress, Shivani Garg Patel, Chief Strategy Officer, Skoll Foundation, Sanjiv Puri, Chairman & MD, ITC, Krishnan Rajagopalan, President & CEO, Heidrick and Struggles, Arun Seth, ex-Chairman, British Telecom & Alcatel Lucent, and Vandana Shroff, Partner at Cyril Amarchand Mangaldas.

Download the Exclusive e-Report 2021 EdelGive Hurun Philanthropists of the Century

IndiaCSR Whatsapp Channel
Tags: The/Nudge Foundation

India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

INDIA CSR
No Poverty

CSR: Nutrition Initiative tackles Undernutrition among Children in Noolpuzha Gram Panchayat in Wayanad

4 months ago
India Boosts Silk Sector with Rs. 4,679.85 Crore under Silk Samagra-2 Scheme
No Poverty

Silk Samagra-2 Scheme: Transforming India’s Sericulture Sector

4 months ago
In 112 countries, 1.1 billion people out of 6.3 billion are living in poverty.
No Poverty

Global Poverty Overview: Who Are the 1.1 Billion Poor People, and Where Do They Live?

10 months ago
Lebanon Faces a Humanitarian Crisis: Over 400,000 Children Displaced Amid Escalating Conflict
No Poverty

Three Distinct Measures of Conflict, Fragility, and Peace: 2024 Overview

10 months ago
What is Poverty?
No Poverty

How Has Poverty Changed in 2024?

10 months ago
What Deprivations Do Poor People Experience?
No Poverty

What Deprivations Do Poor People Experience?

10 months ago
In 112 countries, 1.1 billion people out of 6.3 billion are living in poverty.
No Poverty

Who Are the Poorest?

10 months ago
Lebanon Faces a Humanitarian Crisis: Over 400,000 Children Displaced Amid Escalating Conflict
No Poverty

The Relationship Between Conflict and Poverty

10 months ago
The majority of the world's poor are concentrated in Sub-Saharan Africa and South Asia, with 553 million and 402 million people living in poverty, respectively.
No Poverty

What is Poverty?

10 months ago
Load More
India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

Sun Pharma FY25 Results: Rs 54,543 Cr Revenue, Rs 12,000 Cr Profit Milestone

Sun Pharma CSR Spending Report of Rs 50.83 Crore for FY25

8 Step-by-Step Guide to Renew Motor Insurance Online in India

The Power of Loyalty: Creative Long Service Award Ideas for Every Company

Dreamers NDA Academy, देहरादून में NDA 155 SSB चयन में 35 कैडेट्स, 6 बेटियों की प्रेरणादायक सफलता

5 Key Facts from Tesla’s Rs 1,996 Cr Florida Autopilot Crash Verdict

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

8 Step-by-Step Guide to Renew Motor Insurance Online in India

Bihar CSR Policy 2025: A Delayed Step with Flawed Execution Framework

Sun Pharma FY25 Results: Rs 54,543 Cr Revenue, Rs 12,000 Cr Profit Milestone

Chhattisgarh: 62 Cities Improve Garbage-Free City Star Rating; Raipur Achieves Seven-Star Status

CEO Pay in India Hits Rs 7.2 Crore Average in FY24: Resource Bridge Report

Global Movement to End Childhood Blindness Gathers Momentum

Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
N E Sridhar, the Chief Sustainability Officer at Titan Company Ltd.

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
Load More
FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025
ADVERTISEMENT
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.