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Home Articles

Sustainability – Key for a Safer World

India CSR by India CSR
June 3, 2021
in Articles, Prime
Reading Time: 3 mins read
Sustainability – Key for a Safer World
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In a world of unanticipated pandemic, climate change, and the growing competition towards success, it is now time to step up and look at our environment through a critical pair of eyes. The time is now to work together hand-in-hand towards a better and more sustainable world. Adopting sustainability is the need of the hour and not just an after-thought.

Greta Thunberg said that the eyes of the future generations are on us. It is on us to start acting today for the sake of having a tomorrow. Every day is important, and every conscious step taken matters. Understanding the importance of mindful living and sustainability is the first step forward. From segregating paper and plastic to reducing e-waste, sustainability must play a role in every effort.

We have witnessed the negative impact of environmental imbalance in 2020 with fire, floods, and rainfall, therefore this World Environment Day, organizations must pledge to implement the sustainability agendas that they have set to achieve.

Implementing the sustainability imperatives

A good sustainable strategy aids the company in the form of goodwill and a better reputation. Here are five imperatives that an organization must keep in mind while creating a business model:

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Beating the climate change

Energy consumption of products or solutions account for a significant portion of its total environmental impact. Regularly monitoring, reporting, and analyzing greenhouse emissions can provide insights into processes that are most harmful, and measures can be accordingly taken to lower the carbon footprint. Businesses must try to lower the emissions related to energy consumption of premises, company cars, business travel and paper consumption. Switching to eco-friendly, plant-based, and bio-degradable packaging materials must also be adopted and encouraged. Conscious efforts in minimizing the ecological impact of a product life cycle should be of the utmost priority.

Responsible and innovative supply chain

All product manufacturing should occur in an environmentally, socially, and ethically sustainable way that is both responsible and innovative. All business suppliers must sign a code of conduct, comply with the sustainable global requirements, take social and environmental responsibility for their operations, and counteract corruption. Businesses must encourage their suppliers to be innovative and use technology for eliminating processes that are hazardous to human health. They should also be encouraged to reduce waste of materials and ensure that resource extraction occurs in a responsible way.

Material Compliance

Protecting ecosystems by eliminating the use of hazardous substances in products which will harm ecosystems and people. Phasing out PVC, brominated and chlorinated flame retardant and use of conflict-free minerals should be incorporated into the product/solutions plan. They should also carry out projects to overview material compliance processes to control hazardous materials and substances in products and identify solutions which will be in coherence with regulatory compliance.

Protecting natural resources

Organizations must make every effort to use natural resources responsibly throughout the value chain, including using recycled materials and mindful water consumption. Businesses should be consistent in including new recycled material to its material library to increase the percentage of recycled materials in products. Water usage by suppliers should be documented, identifying the most water-intensive process, followed by setting reduction targets for suppliers consuming the highest amount of water.

A sustainable future

The journey towards sustainability is long and may take a lot of permutation combinations of the approaches to make the greatest impact but standing united makes it plausible to save the planet. As consumers, local communities and civil society organizations are becoming more mindful – sustainable practices must become the cornerstone of every enterprise’s goals towards a conscious future.


India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

Tags: Sudhindra HollaSustainability
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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