London based global lifestyle brand Burberry has introduced a product-focused sustainability programme and also rolled out global sustainable product labelling ‘ReBurberry Edit’ to provide customers with an insight into the industry-leading environmental and social credentials of its programme.
Two thirds of It products now make a positive social or environmental contribution. The ‘ReBurberry Edit’ coincides with dedicated sustainability labelling across all key-product categories, all are made from the latest innovations in sustainable material science.
As part of its industry-leading product sustainability programmes and building on a heritage of innovation, it has launched a curated edit of 26 styles from the Spring/Summer 2020 collection, crafted from the latest sustainable materials used across the Burberry product range.
Underpinned by a truly holistic product-focused sustainability programme, the new pistachio-coloured sustainability labels inform the customer how a product meets a range of externally assured stringent criteria.
Called ‘positive attributes’, these include the amount of organic content or recycled natural fibres used in materials, delivery against carbon emissions standards at production facilities or social initiatives such as workers being paid the living wage or supported through well-being programmes.
“Two thirds of Burberry products currently bear more than one positive attribute, with a goal for all products by 2022.”, the company said.
The ReBurberry Edit features a range of eyewear crafted from pioneering bio-based acetate, and trench coats, parkas, capes and accessories created from ECONYL® – a recycled nylon made from regenerated fishing nets, fabric scraps and industrial plastic.
These parkas and capes are also made at facilities associated with energy and water reduction, textile recycling and chemical management programmes, while a selection of bags are associated with the use of renewable energy.
Additional outerwear pieces in the Edit are made using a new nylon that has been developed from renewable resources such as castor oil, and a polyester yarn made from recycled plastic bottles.
‘We strongly believe that driving positive change through all of our products at every stage of the value chain is crucial to building a more sustainable future for our whole industry.’ Pam Batty, Vice President Corporate Responsibility, Burberry
As part of a five-year Responsibility Agenda, Burberry has set ambitious goals for 2022 which focus on product, its operations and the communities that support the luxury industry. These goals support the aims of the Paris Climate Agreement, as well as a number of the United Nations Sustainable Development Goals.
(Rusen Kumar is the founder and managing editor of India CSR. He regularly writes on Sustainability and CSR)
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