• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
  • Login
Friday, March 27, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Articles

Sanitation – A holistic approach   

Addressing open defecation in India requires a multi-faceted approach involving cultural sensitivity, infrastructure development, and community engagement.

India CSR by India CSR
April 2, 2016
in Articles
Reading Time: 6 mins read
Worlds Largest CSR_Media_IndiaCSR
Share Share Share Share
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed
India CSR Awards
ADVERTISEMENT

By SoStakes Research 

India cannot achieve real development if a majority of its people live in unhealthy and unclean surroundings due to a lack of access to safe water and sanitation. Sanitation is one of the most crucial prerequisites in the growth and development of a nation. It is an inherent ingredient in ensuring the wellbeing of the people, leading to social and economic progression.

Defecation in India: A Health Crisis

Defecation in the open poses a serious threat to the health of all, particularly children, in India. This practice is the main reason why India reports the highest number of diarrhoeal deaths amongst children under five years old, in the world. Every year, diarrhoea kills 188,000 children under five in India.

Sanitation, in the general sense of the term, can be understood as a summation of elements such as physical infrastructure, hygiene-related behaviour and disposal of waste, excreta and other solid waste.

As per the National Sanitation Survey Report 2015, 8.9% of urban India and 55.4% of rural India defecate in the open.

It has been found that states with lowest per capita income, such as Jharkhand, Odissa, MP, Chhattisgarh, U.P and Bihar have the highest defecation in the open. Poverty and lack of infrastructure are closely linked to defecation in the open.

Further, it is has been found that 5% of Rural India does not use toilets, despite having the infrastructure. The reasons could be non-availability of adequate water, poor maintenance and age-old customs and beliefs.

Defecation in the open is a well-established traditional practice ingrained from early childhood. In a survey of villages in north India, respondents lauded defecation in the open as wholesome, healthy and social. Toilets were seen as potentially impure, especially if near the home. Men often described them as for use only by women, the infirm and the elderly. In rural areas, surveyors found households using toilets for storing grains or as general storage space and going to the fields early in the morning to relieve themselves.

However, merely providing toilets can’t end defecation in the open. Leaders need to confront the cultural reasons for bad sanitation.

In this context, it is worth examining how Bangladesh has achieved a zero defecation in the open status. This has been achieved through a Community -Led Total Sanitation ( CLTS ) approach. The CLTS approach involves systematic and structured Information, Education, and Communication (IEC) and Inter-Personal Communication (IPC). Also, the approach mobilises communities through emotions such as ‘shame’ and ‘disgust’. It finds community leaders to trigger these messages and rouses the community to adopt better hygiene habits. Strong coordination among the Government, International agencies and Civil society organizations, at the grass roots, is a key requirement.

To achieve a clean India, it will take a concerted effort on various aspects such as psychological methods to change people’s attitudes, technologies to achieve suitable toilet designs (for homes, schools and communities), well-thought-out arrangements for keeping them clean, water specialists to arrange water availability in different topographies and climates, garbage management, and public governance to ensure coordinated actions on all fronts.

At the beginning of the new millennium, world leaders gathered at the United Nations to shape a broad vision to fight poverty in its many dimensions. That vision was translated into eight Millennium Development Goals (MDGs), which has remained the overarching development framework for the world during the past 15 years.

Universal sanitation coverage is a sub goal under point 7.Environmental Sustainability.

Goal: Halve, by 2015, the proportion of people without sustainable access to safe drinking water and basic sanitation.

Indicators: Proportion of population with access to improved sanitation, 
urban and rural

As per the UNDP report under Millennium Development goals, the target is to reduce the lack of sanitation facility in India.

  • On an All India basis the target for 2015 was 38.09%; with Urban India at 14.18% and Rural India at 46.77%.
  • Urban India exceeded the target by 3.44% while Rural India fell short of the target by 14.19%.
  • On an aggregation of Rural India and Urban India, the overall target is short by 9.22%. Rural India is clearly lagging behind in sanitation facilities.

Swachh Bharat Abhiyan & Government interventions

Given this backdrop, it is necessary for India to fight open defecation, on a war footing. The Hon’ble Prime Minster launched Swachh Bharat Abhiyan on October 2nd, 2014 with the aim to attain 100% free from open defecation by 2019 and to ensure that all schools & Anganwadis are equipped with separate toilets for boys and girls.

From Oct 2014 till date Rs. 7620 Cr has been spent by the Govt. of India (Note.Ref.1). Corporates have pledged to spend Rs. 2500 Cr approx. towards construction of toilets.

For the Swatch Bharat Mission to meet its ambitious goals, India needs to build 1200 lakh toilets by 2019. So far 80 lakh toilets have been built till date and 11.80 lakh toilets are under construction (Note. Ref 1). Given the run rate, Govt has an uphill task of building 277 lakh toilets each year in the next 4 years.

Government of India has done well by starting a Swachh Vidyalaya program with emphasis on building toilets in schools. Swachh Vidyalaya is the national campaign driving ‘Clean India: Clean Schools’. A key feature of the campaign is to ensure that every school in India has a set of functioning and well-maintained water, sanitation and hygiene facilities.

It is heartening to hear that the toilet building momentum has picked up in India. A 104 year-old woman from a village in Chhattisgarh sold 8-10 goats to construct two toilets at her home. Prime Minister Modi felicitated Kunwar Bai for her efforts to make her village free from open defecation.

In the next 4 years it is important to focus on the construction of toilets (Outputs) and usage of toilets (Outcomes). Monitoring toilet usage is very critical and needs to be reviewed year on year, corrective action, if any, should be part of the review process to reflect the learning’s as we go along the journey.

Convergence of several efforts both from the government, Corporates and NGOs will probably help us achieve India’s dreams of free from defecation in the open and universal sanitation for all.

About the author

SoStakes Services Pvt. Ltd. is an advisory firm whose raison d’être is to serve large and midsized corporations in their endeavor to participate in Corporate Social Responsibility. Its objective is to provide services that are necessary for corporations in their approach to implement CSR plans.

You may also read:

  • Reinventing the Local Tapri: Bevzilla’s Ambitious Plan to Drive Economic Growth in Local Communities
  • Nutrition and Health needs should be gender neutral, says experts
  • CSR: Essar donates water filters to mark Swachh Bharat Abhiyan
  • CSR: SIDBI launches setting up 750 Swavalamban Silai Schools to promote women entrepreneurship in villages of 20 districts
  • CSR: NTPC extends support to protect the society at large from the spread of Coronavirus
HDFC Securities – Powerful Voices in Finance
ADVERTISEMENT
Academic–Industry National Roundtable
ADVERTISEMENT
India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
Tags: lack of sanitation facility as per UNDPNational Sanitation Survey Report 2015Sanitation and Swachh Bharat AbhiyanSanitation in IndiaSoStakes Research

CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Mohammed Kaif
Articles

Zinc Football Academy’s Mohammed Kaif Joins India U-20 Team for SAFF Championship

Hindustan Zinc and Tata Steel Partner to Scale Low-Carbon Zinc Solutions with EcoZen
Articles

Hindustan Zinc and Tata Steel Partner to Scale Low-Carbon Zinc Solutions with EcoZen

Blueprint for Sustainability-Led Growth
Articles

EU–India FTA 2026: A New Blueprint for Sustainability-Led Growth

Rethinking Workplace Sustainability in India: Beyond Green Labels
Articles

Rethinking Workplace Sustainability in India: Beyond Green Labels

Vedanta, Hindustan Zinc Drive Rajasthan Growth with Rs 1 Lakh Cr Investment
Articles

Vedanta, Hindustan Zinc Drive Rajasthan Growth with Rs 1 Lakh Cr Investment

Ramkrishna Hospital raipur
Articles

Three Sanitation Workers Die in Ramkrishna Hospital Sewer Tank, Families Protest Negligence

Load More

Comments 1

  1. hello says:
    1 week ago

    ‘ Click here https://eyyguanwang1.com This piece is insightful and thought-provoking.

Leave a Reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

HDFC Securities – Powerful Voices in Finance
ADVERTISEMENT
Academic–Industry National Roundtable
ADVERTISEMENT

LATEST NEWS

Britannia Industries Allocates Rs 50.44 Crore to Corporate Social Responsibility (CSR) in FY 2025

CSR – Driven Academic–Industry Partnerships Roundtable at Amity University Gurugram on April 10

CSR: Tata Power Expands Green Skilling with ICICI Foundation in Prayagraj

Why 1Win is Popular in India: Mobile Access and Secure Payments

CSR: VLCTPP Supports TB Patients in Sakti Under Nikshay Mitra

CSR: RBL Bank Gives 800 Bicycles to Girls in Delhi Under UMEED

India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT

TOP NEWS

CSR: Tata Power Expands Green Skilling with ICICI Foundation in Prayagraj

CSR: Elitecon Drives Smart, Sustainable Agriculture Initiative with ICAR-NIRCA

Bengal Gets a Multi-Sports Training Ecosystem

How Telegram-Based Businesses in South Asia Handle Payments

alt.f coworking Strengthens Hyderabad Presence with New Gachibowli Launch

कानून, अंतरराष्ट्रीय संबंध एवं व्यवसाय में जे.जी.यू. की ऐतिहासिक वैश्विक रैंकिंग: क्यूएस वर्ल्ड यूनिवर्सिटी रैंकिंग्स बाय सब्जेक्ट 2026

Load More
India Sustainability Awards 2026
ADVERTISEMENT
Ad 1 Ad 2 Ad 3
ADVERTISEMENT
Economy India Largest Media on Indian Economy and Business
ADVERTISEMENT

Interviews

Nirbhay Lumde is a seasoned leader in ESG and CSR with a vision to create a more sustainable and equitable world.
Interviews

How Prestige Group is Integrating Biodiversity into Urban Development

by India CSR

Nirbhay Lumde explains how Prestige Group is integrating biodiversity into urban development for greener, healthier, and more resilient cities.

Read moreDetails
Kayana Monga, a student at Shiv Nadar School, Noida, Founder - Project Muskan

An Interview with Student Changemaker Kayana Monga Working on Rural Mental Health

Meha Patel, Vice Chairperson of Zydus Foundation

Interview: Meha Patel on Zydus Foundation’s Vision for Sustainable Social Impact

Prachi Kaushik, Founder and Director of Vyomini Social Enterprise

Menstrual Hygiene Awareness Must Go Beyond Pad Distribution: Prachi Kaushik, Vyomini Social Enterprise

Load More
ESG Professional Network
ADVERTISEMENT
STEM Learning STEM Learning STEM Learning
ADVERTISEMENT
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. We need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

Donate at India CSR

  • About India CSR
  • Team
  • India CSR Awards 2025
  • India CSR Leadership Summit
  • India Responsible Education & AI Summit 2026
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
IIM Ahmedabad
Submit Nomination Now
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.