• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
Monday, June 1, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Articles

Sanitation – A holistic approach   

Addressing open defecation in India requires a multi-faceted approach involving cultural sensitivity, infrastructure development, and community engagement.

India CSR by India CSR
April 2, 2016
in Articles
Reading Time: 6 mins read
Worlds Largest CSR_Media_IndiaCSR
Share Share Share Share
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed

By SoStakes Research 

India cannot achieve real development if a majority of its people live in unhealthy and unclean surroundings due to a lack of access to safe water and sanitation. Sanitation is one of the most crucial prerequisites in the growth and development of a nation. It is an inherent ingredient in ensuring the wellbeing of the people, leading to social and economic progression.

Defecation in India: A Health Crisis

Defecation in the open poses a serious threat to the health of all, particularly children, in India. This practice is the main reason why India reports the highest number of diarrhoeal deaths amongst children under five years old, in the world. Every year, diarrhoea kills 188,000 children under five in India.

Sanitation, in the general sense of the term, can be understood as a summation of elements such as physical infrastructure, hygiene-related behaviour and disposal of waste, excreta and other solid waste.

As per the National Sanitation Survey Report 2015, 8.9% of urban India and 55.4% of rural India defecate in the open.

It has been found that states with lowest per capita income, such as Jharkhand, Odissa, MP, Chhattisgarh, U.P and Bihar have the highest defecation in the open. Poverty and lack of infrastructure are closely linked to defecation in the open.

Further, it is has been found that 5% of Rural India does not use toilets, despite having the infrastructure. The reasons could be non-availability of adequate water, poor maintenance and age-old customs and beliefs.

Defecation in the open is a well-established traditional practice ingrained from early childhood. In a survey of villages in north India, respondents lauded defecation in the open as wholesome, healthy and social. Toilets were seen as potentially impure, especially if near the home. Men often described them as for use only by women, the infirm and the elderly. In rural areas, surveyors found households using toilets for storing grains or as general storage space and going to the fields early in the morning to relieve themselves.

However, merely providing toilets can’t end defecation in the open. Leaders need to confront the cultural reasons for bad sanitation.

In this context, it is worth examining how Bangladesh has achieved a zero defecation in the open status. This has been achieved through a Community -Led Total Sanitation ( CLTS ) approach. The CLTS approach involves systematic and structured Information, Education, and Communication (IEC) and Inter-Personal Communication (IPC). Also, the approach mobilises communities through emotions such as ‘shame’ and ‘disgust’. It finds community leaders to trigger these messages and rouses the community to adopt better hygiene habits. Strong coordination among the Government, International agencies and Civil society organizations, at the grass roots, is a key requirement.

To achieve a clean India, it will take a concerted effort on various aspects such as psychological methods to change people’s attitudes, technologies to achieve suitable toilet designs (for homes, schools and communities), well-thought-out arrangements for keeping them clean, water specialists to arrange water availability in different topographies and climates, garbage management, and public governance to ensure coordinated actions on all fronts.

At the beginning of the new millennium, world leaders gathered at the United Nations to shape a broad vision to fight poverty in its many dimensions. That vision was translated into eight Millennium Development Goals (MDGs), which has remained the overarching development framework for the world during the past 15 years.

Universal sanitation coverage is a sub goal under point 7.Environmental Sustainability.

Goal: Halve, by 2015, the proportion of people without sustainable access to safe drinking water and basic sanitation.

Indicators: Proportion of population with access to improved sanitation, 
urban and rural

As per the UNDP report under Millennium Development goals, the target is to reduce the lack of sanitation facility in India.

  • On an All India basis the target for 2015 was 38.09%; with Urban India at 14.18% and Rural India at 46.77%.
  • Urban India exceeded the target by 3.44% while Rural India fell short of the target by 14.19%.
  • On an aggregation of Rural India and Urban India, the overall target is short by 9.22%. Rural India is clearly lagging behind in sanitation facilities.

Swachh Bharat Abhiyan & Government interventions

Given this backdrop, it is necessary for India to fight open defecation, on a war footing. The Hon’ble Prime Minster launched Swachh Bharat Abhiyan on October 2nd, 2014 with the aim to attain 100% free from open defecation by 2019 and to ensure that all schools & Anganwadis are equipped with separate toilets for boys and girls.

From Oct 2014 till date Rs. 7620 Cr has been spent by the Govt. of India (Note.Ref.1). Corporates have pledged to spend Rs. 2500 Cr approx. towards construction of toilets.

For the Swatch Bharat Mission to meet its ambitious goals, India needs to build 1200 lakh toilets by 2019. So far 80 lakh toilets have been built till date and 11.80 lakh toilets are under construction (Note. Ref 1). Given the run rate, Govt has an uphill task of building 277 lakh toilets each year in the next 4 years.

Government of India has done well by starting a Swachh Vidyalaya program with emphasis on building toilets in schools. Swachh Vidyalaya is the national campaign driving ‘Clean India: Clean Schools’. A key feature of the campaign is to ensure that every school in India has a set of functioning and well-maintained water, sanitation and hygiene facilities.

It is heartening to hear that the toilet building momentum has picked up in India. A 104 year-old woman from a village in Chhattisgarh sold 8-10 goats to construct two toilets at her home. Prime Minister Modi felicitated Kunwar Bai for her efforts to make her village free from open defecation.

In the next 4 years it is important to focus on the construction of toilets (Outputs) and usage of toilets (Outcomes). Monitoring toilet usage is very critical and needs to be reviewed year on year, corrective action, if any, should be part of the review process to reflect the learning’s as we go along the journey.

Convergence of several efforts both from the government, Corporates and NGOs will probably help us achieve India’s dreams of free from defecation in the open and universal sanitation for all.

About the author

SoStakes Services Pvt. Ltd. is an advisory firm whose raison d’être is to serve large and midsized corporations in their endeavor to participate in Corporate Social Responsibility. Its objective is to provide services that are necessary for corporations in their approach to implement CSR plans.

You may also read:

  • Reinventing the Local Tapri: Bevzilla’s Ambitious Plan to Drive Economic Growth in Local Communities
  • Nutrition and Health needs should be gender neutral, says experts
  • CSR: Essar donates water filters to mark Swachh Bharat Abhiyan
  • CSR: SIDBI launches setting up 750 Swavalamban Silai Schools to promote women entrepreneurship in villages of 20 districts
  • CSR: NTPC extends support to protect the society at large from the spread of Coronavirus
#
ADVERTISEMENT
FKCCI
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
Tags: lack of sanitation facility as per UNDPNational Sanitation Survey Report 2015Sanitation and Swachh Bharat AbhiyanSanitation in IndiaSoStakes Research

CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR® is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Photo: India CSR
Articles

Can Social Stock Exchange Unlock India’s CSR Capital?

1 hour ago
Too Much Sun, Too Little Grid Rajasthan’s Solar Irony
Articles

Too Much Sun, Too Little Grid: Rajasthan’s Solar Irony

13 hours ago
Rethinking Materialism in the Current Era
Articles

Rethinking Materialism in the Current Era

5 days ago
Priming the CSR Tap for Biodiversity
Articles

Priming the CSR Tap for Biodiversity

1 week ago
Mining CSR Must Sync with National Priorities for Sustainability, say Experts
Corporate Social Responsibility

Mining CSR Must Sync with National Priorities for Sustainability, say Experts

2 weeks ago
STEM Education
Corporate Social Responsibility

CSR Led STEM Education for India’s Rural Schools

2 weeks ago
Load More
BBA - CSR, Sustainability and ESG, Rungta International Skills University Bhilai
ADVERTISEMENT
FKCCI
ADVERTISEMENT

Interviews

Indu Mehta
Interviews

ESG in India Has Moved Beyond Storytelling: LNJ Bhilwara’s Indu Mehta on Sustainability as an Operating Discipline

by India CSR
May 30, 2026

Indu Mehta of LNJ Bhilwara Group shares insights on ESG regulations, decarbonisation and sustainability leadership.

Read moreDetails
Sourabh Lohtia, Chief Marketing & Communications Officer, PNB MetLife

Targeted Skilling Can Build Confident Futures for Underprivileged Women: Sourabh Lohtia, PNB MetLife

May 29, 2026
Shashi Shetty: SKF India’s UDAAN Scholarship Helps Rural Girls and Divyaang Students Build Careers

Shashi Shetty: SKF India’s UDAAN Scholarship Helps Rural Girls and Divyaang Students Build Careers

May 28, 2026
R. Pavithra Kumar, CEO, JSW Foundation

Redefining CSR and Driving Sustainable Social Impact: An Interview with R. Pavithra Kumar of JSW Foundation

April 16, 2026
Load More
Ad 1 Ad 2 Ad 3
ADVERTISEMENT

CSR UPDATES

Rs. 3.1 Crores Raised for Childhood Cancer Patients

Sula Vineyards CSR Spending Report 2025-26

CSR in Gujarat: 80 Bird Species Return: Tata Chemicals’ Mithapur Restoration Shows Power of Local Action

CSR: Malabar Group Hunger Free World Initiative Turns Daily Meals into Pathways for Dignity and Rehabilitation

ICICI Lombard CSR Spending Report Rs 51.67 Crore for FY2025-26, Reaching Over 10 Lakh Lives

Reliance Industries CSR 2025-26: Key NGOs and Institutions Receive Major Share of Rs. 1,223 Cr CSR Funds

STEM Learning STEM Learning STEM Learning
ADVERTISEMENT
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:

Subscribe to Our Newsletter

Don't miss out on the latest updates in corporate social responsibility. Subscribe to our newsletter at indiacsr.in and be part of the positive change.
Please enable JavaScript in your browser to complete this form.
Loading

  • About India CSR
  • Team
  • India CSR Awards 2026
  • India CSR Leadership Summit
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2026 - India CSR | All Rights Reserved

No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2026 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.