Rudraksh Group: Using sports as a vehicle for CSR

CHANDIGARH: The discharge of corporate social responsibility by way of sponsoring sport events is a novel idea and a lot of companies are indulging in various efforts aimed at giving back to the society. A sport, more than any other potential vehicle, contains qualities that make it a powerful force in effecting positive social contributions.

Rudraksh Group, one of India’s leading immigration Services Company, recently sponsored Men’s Cricket Challenge Cup T20 in Chandigarh with the purpose of helping talented, but financially weak bunch of cricketers showcase their skills in an organized match.

IndiaCSR_CSR_Training_Workshop New“The championship was an initiative of the Rudraksh Group aimed at providing opportunities to budding, prospective Indian cricketers. We sponsored their cricket gear and kits, booked a proper stadium, roped in professional umpires, made arrangements for refreshments and much more. We also created a championship trophy to instill a sense of achievement in youngsters. The atmosphere was fun-filled and everyone went back feeling rejuvenated,” said a company’s spokesperson. Incidentally, the match went down to the wire.

The 20-over match was between the Mohali Panthers and Chandigarh Tigers. Chandigarh Tigers, after winning the toss, scored a modest 123/8. Although they fought hard, it was not enough. Mohali Panthers won the match comfortably by losing only four wickets and bagged the championship trophy. Ujwal Kumar bagged the man-of-the-match award, with Vijay Singh scoring 51 and Karan grabbing four wickets.

The match was sponsored by the Rudraksh Group under the Philanthropic team building activities. The Group is known to organize such activities from time to time and believes it’s important to give back to society.

The spokesperson “At Rudraksh, we believe in the philosophy of sharing in our own small ways. Organising cricket matches is just one of the steps we take to ensure that we keep in touch with constituents in the society.”

Rudraksh Group Overseas Solution is an immigration consultancy which serves people’s immigration needs, providing services to people who wish to study, settle or work in countries like Australia, Canada, New Zealand, UK and USA. The Group facilitates Study Visa, Business Visa, Tourist/Visitors Visa, Permanent Residency, IELTS Coaching, Forex Assistance and Pre-Departure Guidance.

(Times of India, 7 May 2015)



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