MUMBAI: In continuation with the road safety awareness campaign, ACKO Insurance has donated 3,000 reflective jackets to the Highway Traffic Police of Maharashtra.
ACKO actively participated in the road safety awareness drive initiated by the Highway Traffic Police Maharashtra, as part of the ‘Road Safety Awareness Month’ that was observed throughout the country earlier this year.
A campaign was organised to initiate awareness about the number of road-accidents, their causes and their prevention as well as the importance of following traffic rules.
This initiative by ACKO carries forward the theme ‘Sadak Suraksha, Jeevan Raksha’ of the National Road Safety Month and the jackets promote relevant road safety messages that emphasize the need to make road safety a priority and encourage people to follow traffic rules. The jackets are tailor-made to the specific needs of the police, providing sufficient protection from the elements and the reflective clothing also makes the wearer more visible and protects them from any potential threat to their safety.
The jackets were handed over in a special event held at the Traffic police Headquarters in Fort, Mumbai, on 24th March 2021. The Addl. Director General of Police (Traffic) Maharashtra, Dr. B. K. Upadhyay (IPS), in presence of Sunita Thakare (IPS) Superintendent of Police (Headquarters) and Digambar Pradhan (IPS) Superintendent of Police (Thane) of Highway Traffic Police, Maharashtra, distributed the jackets to the officers and expressed their appreciation of the policemen’s role as frontline workers, essential for the enforcement of road safety norms.
ACKO has collaborated with Yashlok Welfare Foundation, an NGO which works with the marginalized sections of the society that have faced extreme loss of livelihood and income due to COVID-19. This endeavor to provide reflective clothing to the Maharashtra Highway Police Department resulted in the direct employment of 35 individuals. The foundation worked with a disabled woman entrepreneur and trained and employed 20 underprivileged women and 15 youth who had lost their jobs during COVID-19 pandemic.
Varun Dua, Founder & CEO, ACKO General Insurance, said, “ACKO is honored to show our appreciation for the tireless and heroic work of the highway police to keep the people of the country safe on roads and highways. Road Safety should be everybody’s priority and I think the simplest thing to do is to follow traffic rules. This initiative is also very close to our heart because partnering with Yashlok Welfare Foundation helped create and facilitate employment opportunities for underprivileged women and youth in these difficult times.”