New Delhi: RB today launched the RB Fight for Access Fund to improve access to health, hygiene and nutrition for all. As part of this fund, an additional £ 32M has been mobilized to address the urgent collective fight against the spread of Covid-19 by breaking the chain of this fast-spreading infection. The fund is, and will, be a demonstration of RB’s purpose and fight in action- to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
RB India, commenced various activities utilizing the fund, focusing on consumers engagements to share information and product distribution. Other activities deploying the fund through our brands include:Wewill be distributing 10 million units of Dettol Soap to the most vulnerable within India
Dettol in partnership with Bikers for Good launched #HandWashCorona, a public health initiative amidst the raging spread of COVID-19. Under this campaign, volunteers rode within the streets of New Delhi-NCR and distributed 9 lakh Dettol soaps to families in weaker/unprivileged communities.
The company said it will also donate 1 million litres of our disinfectant products including Lizol disinfectant liquid and Harpic toilet cleaners to aid India’s states in fighting this crisis especially in public health institutions and at the frontline with health and sanitation workers.
The company will donate critical protection equipment – 3.5 million N95 masks with a focus on pharmacists and health care workers. These will be distributed across our major markets.
Laxman Narasimhan, RB’s Global CEO added, ‘Under this initiative, in India, we will donate 10 million bars of Dettol soap to the most vulnerable, 3.5 million N95 (medical grade) masks to frontline health workers as well as 1 million litres of disinfectant products like Lizol surface cleaner and Harpic toilet cleaners to aid public health institutions and frontline health and sanitation workers in different states who are fighting to keep the nation safe.”
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