The British Fashion Council (BFC) has made actress, Priyanka Chopra Jonas its new Ambassador for Positive Change. The Indian actress, singer, film producer and global UNICEF Goodwill Ambassador will support the BFC efforts to lead the charge on change, using fashion as a positive platform to inspire future generations.
The Institute of Positive Fashion (IPF), set-up by the BFC helps the British Fashion Industry lead in the goal to be more resilient and circular through global collaboration and local action. It uses global expertise and resources to adopt standards, develop and establish frameworks, to reset and create a new blueprint for the industry. It aims to help the fashion industry work in tune with the needs of the planet by taking a holistic approach across environment, people, community and craftsmanship.
In her BFC role, she will promote the work of the IPF, helping to raise awareness about best practice within the fashion industry, celebrating those that adhere to inclusive and ethical principles and act as a spokesperson for the importance of creative education. Chopra Jonas’s appointment is part of the BFC’s strategy around the IPF, developed to help the British fashion industry lead in the goal to be more resilient, circular, equal and fair through global collaboration and local action.
“I am thrilled to join the British Fashion Council as its Ambassador for Positive Change. Fashion has always been the pulse of pop culture, and can be a powerful force with the ability to connect cultures and bring people together,” said Chopra Jonas in a statement. “Through my role, I look forward to celebrating the incredible diversity and creativity of the industry, while working to champion budding and iconic designers doing their part to make an indelible impact on people and our planet.”
Chopra Jonas is the recipient of numerous awards, with more than sixty international and Hollywood films to her credit, making her one of the most recognised personalities in the world. She has been featured on the cover of Time magazine’s Time 100 issue, in which she was named one of the “Most Influential People” in the world, and has been recognized as one of Forbes “Most Powerful Women.”
In 2016, she was awarded the prestigious, Padma Shri, one of India’s highest civilian honours. In December 2019, Chopra Jonas received the prestigious Danny Kaye Humanitarian Award, for her efforts as a UNICEF Goodwill Ambassador. She is also a Global Citizen ambassador and is involved in several efforts to protect children’s rights and to promote the education of girls around the world including her namesake charity, The Priyanka Chopra Foundation for Health and Education. In addition to these roles, Chopra Jonas has dedicated herself to fighting for inclusion and diversity for all and strongly believes in working to create a more inclusive world where diversity is celebrated.
In her new Ambassador function, London might be seeing more of the actress, as she will have an active role in a number of BFC events throughout the year, including London Fashion Week and The Fashion Awards starting from November 2020 to December 2021.
Caroline Rush CBE, Chief Executive, BFC said, “We are delighted to welcome Priyanka Chopra Jonas as the BFC Ambassador for Positive Change. Her work as a social activist, promoting causes such as the environment and women’s rights, and her commitment to using her reach for good are what have made her one of the industry’s most courageous voices and the perfect choice as the BFC Ambassador for Positive Change.
“We look forward to working with Priyanka over the next twelve months, for her to share her voice and knowledge on causes she cares about, helping us with the important goal towards creating an industry that is more diverse, equal and fair!”
Chopra Jonas has become the woman that everyone wants to work with and is pushing for positive change at the sametime.