“It is time to support young communication professionals & corporates and I want to help them voluntarily”, says Pavan Kaushik
He is one of those legendry Communication and PR professionals who has been in the line for about 35 years, launched several national campaigns, being part of Central Government, then National Institute of Fashion Technology (NIFT) and Hindustan Zinc – Vedanta Group. Popularly known as the Guru of Communication, Pavan Kaushik is a brand in himself when it comes to CXOs & founders communication, advocacy, crisis management, leadership branding, streamlining communication departments and strategic positioning of organizations.
He is an author, motivational speaker and storyteller, who has over 500 stories, 100 authored articles, speeches and key-notes for CXOs and promoters.
” I’m more inclined for volunteering support and helping emerging communicators and organizations, with small corporate communication teams, to improve their communication skills. I would be extremely happy if my 35 years of experience in executing large socio-economic campaigns in India, leadership messaging & positioning, crisis management, advocacy, streamlining communication strategies & assessment, social media management etc is utilized optimally. I am more into aligning business goals with the social fabric of the organization, which remains a bottleneck for most of the organizations and a big challenge for the CSR and communication professionals.”, says Pavan Kaushik.
Pavan Kaushik is a founder of three most important social campaigns to align business objectives and goals. His social project “Khushi” aligned thousands of like-minded people, who were sensitive towards providing nutrition-education-health to deprived children. At one-time “Khushi” had over 3000 child-care centres in Rajasthan alone. Another project “Sakhi” worked towards economic empowerment of rural and tribal women. The project aligned not only product clusters but also in-house market for the products made by rural and tribal women. To focus on industrial and road safety, he launched project – “Be Safe Zindagi”, that involved direct interaction with over thousands of labourers and mine-workers, and also covered road safety.
Some of the prominent campaigns that Kaushik has handled are New Economic Policy, Rural Development, AIDS Awareness, Pulse Polio, Child Welfare, Women Empowerment, Safety, New Market Development for Zinc and Silver, Galvanization in Auto Sector – Railways – Rebars, to name a few. He has authored two books – “Me Within Myself”, a book on motivation and counselling and “We All Have Zinc in Our Lives” a book on the benefits of Zinc. He is already working on his third book that has real-time stories, primarily on the life-lessons.
A nationally and globally recognized Communication & PR professional and Independent Consultant to Gerson Lehrman Group, Inc. (GLG) – Insight Alpha – Atheneum – International Zinc Association, Pavan is a role-model in communication particularly when it comes to sectors like Metals and Mining – Zinc – Aluminium – Copper – Silver – Real Estate – Infrastructure – CSR portfolios – FMCG – Energy – Oil & Gas – Rural Development. His functional expertise lies in the areas of Brand Building – Leadership Positioning – Strategic Communication – Content Writing – Media Management – Employee Engagement – Social Media – CSR Promotion – Outdoor Media – Publications – Research – Crisis Management.
Recognized by Thinkers360 Global for his excellence in Communications, Public Relations and Strategy skills, Kaushik has been awarded with the “CSR Person of the Year” in 2018 – by India CSR Leadership Network. He has been awarded as a “Role Model in Corporate Communication and PR” by the Top Rankers Club, Delhi. His accolades also include recognition by The Times of India, India Today, Zee News and Public Relations Society of India for his excellence in his area of expertise.
The legendry communicator has now co-founded Gurukshetra Consultancy to take forward his vision towards helping young professionals and corporates.
(India CSR)
