ONGC Yajna, Pan-India CSR Challenge at IIM Lucknow Manfest 2012


LUCKNOW: A competition involving 8 NGOs from across the country, combines the 3 pillars of successful social change. The event saw 750 students registering for it.

Among the 8 NGOs, was Lucknow’s ‘Wisdom Treasures Foundation’, engaged in the upliftment of chikankari workers. This event, sponsored by the iconic ONGC was Manfest’s way to help students take a step in the direction of ‘business with purpose’. It saw its finale being held on the 21st of Jan in the IIM Lucknow campus.

The event’s judges Magsaysay Award winner and founder of Asha for Education, Dr. Sandeep Pandey and Ms. Meenakshi Gupta, founder of Goonj, India were truly impressed with the effort that was put in by the participants to understand and ameliorate the problems being faced by these NGOs.

They were also in deep appreciation of IIM Lucknow’s Manfest, and its efforts to sensitise business students to the issues that are plaguing the social sector and bringing management learnings into this much ignored field. The event was won by the team from SPJIMR (S.P. Jain Institute of Management & Research). The team worked on designing a viable model for providing solar lights in slums and tribal villages of Thane district, Maharashtra.

They worked for the NGO Seva Sahyog, Mumbai. They won the first prize of Rs. 50,000. The second and third prizes were won by IIM Calcutta and SITM (Symbiosis Institute of Technical Management). They worked with Vikramshila, Kolkata and Seva Sahyog, Pune. Yajna stood true to its claim of an event committed to affect social change and spearhead the betterment of society in every way by making itself a truly Green Event. Manfest made sure that it reduced the carbon prints by conducting the event on Video Conference instead of flying the participants down. A true social initiative at IIM Lucknow’s Manfest 2012.

(Cool Avenue)

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