As consumers of Emerging India, we all are paying more and more attention to leading a responsible and sustainable lifestyle and taking care of nature in everything we do. As a truly caring brand that Cares for Skin and Cares Beyond Skin, NIVEA has introduced its latest skincare innovation – NIVEA Naturally Good, an all-new sustainable skincare range with naturally derived ingredients.
NIVEA Naturally Good range comprises of Body Lotions, Deodorants and Shower Gels. It contains 95%+ naturally-derived ingredients, no harmful chemicals and comes in eco-friendly packaging. Making it a truly natural range that cares for your skin and for the nature too!
Additionally, NIVEA India has curated an innovative ‘Care Box’ for this range which is available at most leading ecommerce portals. This ‘ready-to-ship’ Care Box minimizes packaging material for deliveries and eliminates use of plastics, resulting in a hassle-free and environmentally responsible experience for shoppers.
With this partnership, NIVEA India plans to plant more than 10,000 trees in the rural areas of Karnataka and Assam.
The brand is running an interesting offer of ‘Buy One Get One Tree’ if you purchase the entire range from NIVEASHOP.in. The offer will enable consumers to virtually adopt a tree of their own on the purchase of every NIVEA Naturally Good Care combo. With this, NIVEA India aims to support the environment and help local farmers earn sustainable livelihood.
Neil George – Managing Director, NIVEA India said, “Emerging India’s young consumers are actively looking for sustainable skincare choices that are kind to nature and give the best care to skin. The new NIVEA Naturally Good range makes it easier for them to incorporate environment friendliness in their daily skincare routines. The initiative to also plant 10,000+ trees with this range starting this World Environment Day, is furthering our commitment to sustainability and Care Beyond Skin.”
Each product of the range comes in an eco-friendly packaging that cares for the nature. The shower gels come in a bottle made up of 97% recycled plastic. The deodorant range comes in beautiful glass bottles that eliminate the use of aluminium. The new body lotion bottles are made with 50% less plastic that also allows the bottle to be squeezed and rolled up until the last drop to avoid any wastage.
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