NEW DELHI: Nickelodeon has returned with their global pro-socio initiative Together For Good which this year will address the burning issue of child safety.
With increasing incidents in the realm of cyber safety, bullying and physical harassment amongst kids at a young age, creating awareness around personal safety, is the need of the hour. With kids being at the center of Nickelodeon’s universe, it has set out to curate a behavioral change initiative that inspires and empowers them to Say no to fear and yes to safety. The initiative that is a category first encourages kids to identify potential risks and reach out to an adult without fear.
Leveraging the strength of the entire Nickelodeon franchise and the Nicktoons, this movement is brought to life with child friendly yet impactful on-air video series, reaching out to over 40 million viewers with the message – Say No to fear and yes to safety. Addressing the 3 most rampant issues of physical abuse, cyber safety and bullying the videos create awareness and call for kids to seek parental/adult intervention when faced with any threat.
Reaching out and sensitizing parents and gatekeepers, the initiative will also be brought alive online and on social media through a high decibel digital plan that includes interactive posts, pledge posts, downloadables, championed by the kids’ favorite Nicktoons. There will also be short videos by experts and child psychologists on safety tips.
Nickelodeon has partnered with leading Non-Governmental Organization “Arpan” which specializes in empowering individuals and families with prevention and intervention skills required to respond to issues pertaining to child safety.