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Need of New Model of CSR

Embracing corporate social responsibility (CSR) emerges as a pivotal strategy for organizations navigating the dynamic business landscape.

India CSR by India CSR
October 1, 2013
in Articles
Reading Time: 4 mins read
Rusen Kumar

Rusen Kumar

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Rusen Kumar - Founder and Managing Editor of India CSR

The evolution of successful CSR Models to ensure engagement, excellence, and innovative approaches to imbibe, instill, inspire and sustain the passion and spirit of CSR among all stakeholders of the organization and the society shall play a key role in defining success of organizations.

Corporate Challenges and Opportunities

The northwards skyrocketing Sensex, the race of achieving corporate excellence, the quest of being listed in Forbes Fortune 500, quest to maximize ROI, quest to be the leader in product and service delivery and innovation, quest of being of the leaders in adopting latest technologies has been posing new set of challenges and opportunities to the corporate doyens of modern India to deliver excellence with a passion to achieve global competitiveness by leveraging CSR innovations in the digital era.

Organizational Alignment for CSR

The organizations across the global are orienting the organizational structure, Standard Operating Procedures, Systems, People and Processes to align the CSR activities in concomitance and alignment with the organizational vision, mission and objective.

Also Read: Setting up of 24×7 telemedicine clinics is the need of hour, Says Rusen Kumar

IICA’s Collaborative Initiatives

IICA under the visionary leadership of Bhaskar Chattergee, recently signed memoranda of understanding with country’s leading research, academic and business institutions including Institute of Public Enterprise (IPE); Tata Institute of Social Sciences (TISS); Tata Energy and Research Institute (TERI) and YES Bank Limited in the presence of Minister of Corporate Affairs, Sachin Pilot in the process of achieving excellence in areas of common interests by leveraging the competencies of the partner institutions.

Innovations in Business Education

The Indian Business School are pioneering new vistas of excellence by innovative curriculum, forging strategic alliances, and laying enhanced emphasis on corporate social responsibility, integrated research and various other allied areas.

CSR Initiatives in Management Education

The students of Goa Institute of Management (GIM), Sanquelim, North Goa, undertook various projects under a corporate social responsibility (CSR) initiative known as ‘Give Goa’ as a part of the missionary zeal of GIM to evolve more and more socially responsible managers. The recent inclusion of ‘Farming’ to CSR is a milestone achievement as the budding managers are working with the farmers to enhance the overall farm productivity.

Participatory Development in CSR

The Corporate world is increasingly busy in planning, implementation and control of participatory development models in the areas of CSR so as to leverage the challenges and opportunities arising in the dynamic dimensions of business environment. The success of the organizations in the modern competitive business world will depend phenomenally on the CSR strategies and their successful CSR Models to ensure engagement, excellence, and innovative approaches to imbibe, instill, inspire and sustain the passion and spirit of CSR among all stakeholders of the organization and the society shall play a key role in defining success of organizations.

Also Read: UPL Limited spends 9.7% of its Net Profit on CSR

Leadership Call for CSR Excellence

I urge the senior management of the leading corporates to create dynamic team of learning and Development professionals who are committed the cause of excellence in the organization by taking up the mission of the CSR on a turnkey basis to focus on developing CSR orientation, knowledge, skills and passion to apply the knowledge and skills for achieving excellence in CSR projects ultimately contributing to the vision, mission and objectives of organization.

CSR as a Catalyst for Success

The long term success of the modern day organization shall hinge upon the overall success of the CSR programs which shall provide a catalytic boost to the brand image of the company and their products and services in the minds of the people in the society. Setting up Organizations and business models around CSR shall see new phases of evolution in emerging economies including India.

About the author

Known as CSR thinker in India, Rusen Kumar is the Founder and Editor of India CSR Network and CSR & COMPETITIVENESS Magazine.

Disclaimer: The views and opinions expressed in the article are solely of the author in personal capacity and do not in any way represent views of any institution, entity or organization that the author may have been associated with.

Also Read: “Responsibility is a New Opportunity”, Says Rusen Kumar at CSR International Conference

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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