Tata Motors said that it has invested over 100 Cr on various corporate social responsibility (CSR) programme and has brought per beneficiary cost down from Rs 740 in 2014-15 to Rs 332 following the ‘More from Less for More’ philosophy in four thrust areas of Health, Education, Employability and Environment. CSR programmes have reached over 24 lakh people in last five years.
More from Less for More (MLM) is inspired by Gandhian Philosophy. Dr. RA Mashelkar conceptualized, “For instance, getting more (performance) by using less (resources) for more (profit) is a well known strategy of industrial enterprises.”
In 2014, the company charted a new strategy and harmonized the community development programmes and came up with proximity linked initiatives with impact focused interventions. The national priority agenda catered through the Common Minimum Programmes and local needs and aspirations catered through the Locational Specific Programmes.
Our renewed focus on ‘Deepening Sustainability’, to build more resilience for those who need it the most.
Guenter Butschek, CEO & MD of Tata Motors says, “Key projects implemented – a systematic withdrawal plan, to be a neighbor of choice and further strengthen the brand, resource optimization and the investments to realize ‘More from Less for More’, a holistic intervention for the drivers of our commercial vehicles and a new exciting aspirational volunteering campaign.”
“Sustainable development is integral to the Tata Motors’ philosophy, which has been translated into every action towards making a definite impact on the long-term value to the community they serve.”, company said.
More from Less for More
This principle of innovative aggregation challenges both, the CSR management as well as implementing partners of CSR, to achieve maximum impact by employing minimum resources to touch as many lives as possible. To action this, Company has forged various strategic partnerships with the domain expert organization, including educational and technical institutes, business partners, group companies, voluntary organizations, state and central governments.
Strategic CSR
Some of the CSR programmes of Tata Motor are strategic. Programmes are linked to business for scale and sustainability. The employability programmes focus on automotive sector, which gives scale, impact and sustainability to the organization. Industrial Training Institutes implement the Auto service technician course which comprises of theory and practical (through on the job training).
As per the report, a dense network of its dealership and authorized service stations offer apprenticeship to the youth with stipend support. A significant 84 % of the program’s alumni have found jobs in the auto sectors on which 15 % of them have joined Tata Motors ecosystem. Similarly, the driver-training programme imparts driving skills on all category of vehicles. This programme contributes to the national pool of skilled drivers.
Tata Motors Limited a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles.
“Tata Motors follows the Tata philosophy that the community is not just any other stakeholder but is infact the very purpose of its existence.”, revealed report.
