India CSR News Network
NEW DELHI: Max India Foundation is organizing ‘Celebrate Me’ an event to raise funds for underprivileged cancer patients on 1st October 2016, from 7.00 to 10.00 pm at Qla, near Qutub Minar.
The exorbitant cost of cancer treatment is simply unaffordable for most patients and the whole family gets impacted by the burden of disease. Eventually, families are pushed into the vicious cycle of debt and poverty. In the absence of adequate health security schemes, people are left praying for a miracle to help them. Through this fundraiser, Max India Foundation is trying to increase their support for treatment of cancer patients from economically weak backgrounds.
Smt. Maneka Sanjay Gandhi, Hon. Minister of Women and Child Development, Govt. of India will be the chief guest for the event. The highlights of the event will be a Kathak performance by Namrrata Raai, fashion show by Max Champions (cancer survivors and Max Doctors), and a live music band- Folka Dots. The event will also feature a panel discussion of top oncologists of Max Healthcare on “Journey through Cancer”.
Mohini Daljeet Singh, Head, Max India Foundation said, “At Max India Foundation, we believe in ‘Care for Life’ and it is a privilege to be working to support underprivileged cancer patients and spreading awareness about cancer. MIF has supported over 2,050 cancer patients till date. This year’s edition of ‘Celebrate Me’ is focussed on raising money so that we can help more cancer patients. I hope this support will continue to change the life of underprivileged cancer patients, making their triumph an inspiration for others fighting this disease.”
As part of ‘Celebrate Me’, our fundraiser for Khush- an eleven year old braveheart fighting blood cancer is already live on Ketto @https://www.ketto.org/fundraiser/khush.
According to a projection by Indian Council of Medical Research (ICMR) the total number of new cancer cases is expected to be around 14.5 lakh in 2016 and the figure is likely to reach nearly 17.3 lakh new cases in 2020. Over 7.36 lakh people are expected to succumb to the disease in 2016 while the figure is estimated to shoot up to 8.8 lakh by 2020. Delhi tops the chart for cancer among children. [Source: ICMR Report]
In most cases the disease is diagnosed at a late stage when the effectiveness of known treatment options is low. Even if cancer is identified at an early stage, 50% of patients stop visiting hospitals after two or three cycles of chemotherapy due to the high cost of treatment. [Source:IPH India]
Max India Foundation has been working very closely to support palliative care for cancer patients and support to treat childhood cancers. Cancer has been a focus area due to the alarming increase in incidence and inability of the underserved to afford the treatment and challenges. Out of the 2,050 cancer patients, 137 have been direct surgeries and treatments while 1,913 is the number of cancer screenings done, which include support through Cancer NGOs. The Foundation has been aggressive in creating awareness about the cause of cancer in association with Cansupport, CanKids.
KidsCan, Indian Cancer Society and St. Judes Centre. MIF is an old partner with Cansupport through which 2,400 cancer patients have been supported and around 20,000 home visits have been conducted for cancer patients till date. The maiden season of ‘Celebrate Me’ held in year 2015 was organized to honour women who survived their battle against Breast Cancer.
Some of the event partners like Sapphire Sourcing for Outfits (Reva Kumar – Cancer Survivor), Bliss Foundation for Outfits (Nidhi Agarwal – Cancer Survivor) and Goenkas Fine Jewellery (Shruti Goenka – Daughter of a cancer survivor) have seen the impact of cancer closely.
The Hans Foundation has joined as a major partner to facilitate treatment of needy children with cancer in Uttarakhand.
The Shahnaz Husain Group has contributed gift hampers of its Chemoline formulations for cancer patients participating in the event. Shahnaz Husain innovated ‘Chemoline’, based on Ayurveda, to help alleviate the effects of chemotherapy on the skin and hair and is being given to cancer hospitals, free of charge, as part of Shahnaz Husain’s commitment to humanitarian causes.
Other partner brands include Forest Essentials, Kama Ayurveda, Bahrisons, Richfeel, Archies and The Production House.