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Leveraging Sustainable Manufacturing for Developing a Greener World

India CSR by India CSR
September 21, 2021
in Articles, Prime
Reading Time: 4 mins read
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India is an enriched country full of resources for industries all across. The industrial ecosystem of India is boosting the country’s economy every second, while at the same time, it is held accountable for taking our country to the peak of pollution ranking. 

A waste generation or emission of greenhouse gas is a simultaneous result of industrial production, but a strategical overhaul can bring a solution to India’s waste management and give a push towards building a clean future. 

FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025
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It is quite optimistic envisioning that the society is gradually acknowledging that a healthy planet is defined by a sustainable life for future generations. As a result, more and more companies irrespective of sectors are choosing a way of manufacturing that is socially responsible, inclusive, and has a positive environmental impact.

The concept of ‘going green’ not only refers to the decision of making the earth healthy by reducing waste, but it also involves the mindset of understanding, learning, practicing, and contributing in ways to help conserve the natural resources and habitats of the earth. According to a new study released by the World Resources Institute, India has lost over 1.6 million hectares of tree cover between 2001 and 2018. 

The loss of forest covers has been a significant reason behind the increase in greenhouse gases like carbon dioxide and hence has been a contributing factor to global warming.

The IPCC report predicts, unless immediate, large-scale action is taken to reduce the greenhouse gases emissions, the average global temperature is likely to exceed the threshold set in Paris in the year 2015. 

These studies unquestionably imply the dire need for green initiatives that our society needs. Voluntary climate commitments can lead to a reduction in emissions. With this view in mind, different industries have come forward together, to take joint stands to improve the environmental condition. As the threat for climate change calls for collective action, the Indian industries adopt a sustainable lifestyle while building a resilient economy.

Manufacturing of plywood always puts a concern of deforestation in people’s minds, but the development of conscious eco-friendly calls by plywood manufacturers has made it possible to produce the material with sustainable sourcing. Plantation timber is one such sustainable approach that helps to maintain the ratios of different gases in the atmosphere at a safe level. When a tree grows, every fiber of the timber is the carbon that is taken from the environment and stored in the tree. 

Hence, plantation timber does a world good for the environment because, on plantations, the timber is harvested at an age when it is not in its peak growth period – in other words when it does not convert much carbon into timber anymore. This mature timber is cut and is replaced by fast-growing timber, that readily absorbs carbon dioxide from the environment whereas simply harvesting the timber without taking any sustainable approach will lead to disturbance in the entire ecological process by increasing the number of greenhouse gases like carbon dioxide. 

As an environmentally responsible brand, we at CenturyPly have shifted its raw material from using 100% forest timber to 90% plantation timber, which eventually compensates for the loss of resources and sustains ecological balance. Such practice helps us to maintain the oxygen and carbon dioxide ratio in the atmosphere thus keeping a check on climate change. 

CenturyPly has created a holistic plantation drive by distributing samplings to the farmers and organizing training for plantations and appreciating them for better produce. In FY- 19-20, the company has distributed 22.83 lakh tree samplings to 3,057 farmers. 

This has helped the farmers to get an opportunity to improve their wellbeing and at the same time has also expanded the company’s aim for a sustainable future. The brand also supports sustainable manufacturing by providing genetically improved, pure, high yielding, and disease-resistant clones of Eucalyptus and Poplars to the farmers under the Century Plantation Project in Pragati Biotechnologies in Hoshiarpur, Punjab. 

Aligned with the vision of Van Mahotsav, this year the company has pledged to plant 10000 trees in the regions of West Bengal, Haryana, under its existing ‘Century Plantation Project’ in the next year. Other leading plywood brands are contributing to the sustenance of ecological balance by producing low emission plywood or using renewable and sustainable wood from the agroforestry plantation.

Green initiatives lead to a green lifestyle – the adoption of even small move towards a step that can help reduce the carbon emission and keep us as well as our environment protected can bring a significant change to develop a cleaner future. The thriving plantation programs are undertaken by Indian Inc. raise hope for a better world – with the promise of protecting the world for coming generations. 

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Tags: Century Plantation ProjectNikita BansalSustainabilitySustainability at Century Ply

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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