Jagran Pehel & UNICEF Work Togather to Address the Issue of Child Marriage in UP

IndiaCSR News Network

NEW DELHI: Jagran Pehel and UNICEF office of Uttar Pradesh have entered into a partnership to address the issue of child marriage in the state of Uttar Pradesh. A partnership was signed between the two organizations in Lucknow. This project will be implemented in 6 districts of UP (Lucknow, Varanasi, Kanpur, Gorakhpur, Bareilly and Moradabad) and the project period is June to November 2015.

pahel-unicefThis campaign was conceived due to serious concerns about the violation of child rights as in Uttar Pradesh. Despite several efforts, child marriage is still a matter of great concern.

Overall, mean age at marriage has been showing a rising trend in India and Uttar Pradesh in particular. Media plays an important role in shaping society’s views and influencing the way people think and behave. Media raises awareness, influences behavior and generates public opinion.

The goal of the project is to engage key stakeholders of the society (Media, CSOs and Government) in a meaningful dialogue on child marriage issues, bring the issue to the forefront and thereby reducing crime against children in Uttar Pradesh. The project shall reach 6 districts (Bareilly, Gorakhpur, Kanpur, Moradabad, Varanasi and the state capital of UP, Lucknow).

The project has the following major components:

a. E-Platform for knowledge building and sharing,

b. info kit for the journalists with information on child marriage and child marriage issues,

c. Knowledge Building & Sharing amongst the Editorial board & journalists of Dainik Jagran and

d. Media Tracking.  The project aims to sensitize and advocate with key stakeholders on the issue of child marriage so that there is an increased responsive behavior amongst stakeholders in the society who shall take proactive action to address child marriage issues.

Upon signing the agreement, Niloufar Pourzand – Chief of Field Office, UNICEF Uttar Pradesh said, “Child Marriage is not only a violation of child rights but it deprives a child of childhood and the opportunity to live joyful life. The project is a positive initiative undertaken by Jagran Pehel and UNICEF is proud to be partner in this campaign”

(IndiaCSR is renowned and  No.1 news portal in the domain of CSR, which is live since 2009. www.indiacsr.in  is for you and your organization. Kindly support and promote  it. We welcome reactions to stories, comments on issues that interest you, feedback & comments from your side to make it more purposeful and resourceful, we will carry it in our portal. Please send us your valuable feedback, suggestions and news, press releases, articles and contributions at editor@indiacsr.in.  find updates at Facebook  IndiaCSR News Network )

Anand Madhab – CEO, Jagran Pehel said that the project is an effort to annihilate social evils such as child marriage and it is a matter of great pleasure that UNICEF has agreed to support it. Madhab mentioned that, Pehel will also take Commission for Protection Child Rights Commission and other important organizations on board which are working in this area.



Previous articleGovt Aiming High For Clean India Objectives
Next articleRailways Eyes CSR Funds of Govt Firms For Stations Makeover
India CSR Network
India CSR Network is India's biggest and most trusted news portal in the domain of CSR & Sustainability. India CSR welcomes stories, statements, updates, reports on issues that interest you. Feedback, comments will make it more purposeful and resourceful. It is designed and maintained by India CSR Group. Contents are non-fiction. Though all efforts have been made to verify the accuracy, the same should not be construed as a statement of law or used for any legal purposes. In case of any ambiguity or doubts, readers are advised to verify with the source(s). Statement, articles, views and contributions can be sent to editor@indiacsr.in