A recent report by Media Partners Asia (MPA) has found that Indians spent 6.1 trillion minutes on online videos in 2022. This is an increase of 25% from 2021.
MUMBAI (India CSR): In a whirlwind of digital enchantment, a recent tale spun by Media Partners Asia (MPA) unveils a mesmerizing spectacle: Indians, with hearts aflame and eyes locked to their screens, embarked on an epic odyssey through the realm of online videos in the year 2022. In this enthralling adventure, a staggering sum of 6.1 trillion minutes was woven into the tapestry of their collective experiences.
Amidst this digital expanse, souls from every corner of the nation became enraptured in a dance with countless virtual tales. From gripping dramas that stirred the heartstrings to sidesplitting comedies that ignited laughter, the realm of online videos transformed into an enchanting sanctuary for dreamers and seekers alike.
In a dazzling feat of growth, the minutes devoted to this digital spectacle surged forth, rising by a remarkable 25% from the year gone by.
Average Watch Time
The report also found that the average Indian watched 10 hours and 54 minutes of online videos per week in 2022. This is more than double the global average of 4 hours and 45 minutes.
Key Factors driving increasing Watch Time
The growth of online video consumption in India is being driven by a number of factors, including the increasing availability of high-speed internet, the growing popularity of smartphones, and the increasing affordability of online video subscriptions.
YouTube most popular online video platform
The report found that YouTube is the most popular online video platform in India, with a market share of 88%. Other popular platforms include Amazon Prime Video, Netflix, and Disney+ Hotstar.
Impact on Economy
The growth of online video consumption in India is having a positive impact on the Indian economy. The report found that the online video industry in India is expected to generate $10 billion in revenue in 2022. This is expected to create over 1 million jobs in the Indian economy.
The report also found that online video is having a positive impact on the Indian education sector. The report found that online video is being used to deliver educational content to students across India. This is helping to improve access to education in India and is helping to close the education gap.
Access to a wide range of content
The growth of online video consumption in India is a positive development for the Indian economy and for the Indian education sector. Online video is providing Indians with access to a wide range of content and is helping to improve their lives.
