Book to launched during CSR Conference in Mumbai on 9 May 2012
INDIACSR is publishing an Edited Book on “CSR and Competitiveness”. Book will be launched in our Mega CSR Conference “CSR and Competitiveness” to be held in Mumbai on 9 May at Ramada Plaza Palm Grove, Juhu, Mumba. Book is being published by leading and renowned publisher ” Allied Publishers, New Delhi”.
We invited openly the contributions for the above book and finally we have selected 18 papers for book. It is really a matter of great happiness that the response to our invitation has been beyond expectations.
In this book through contributions and chapters we explore the concept of competitiveness in relation to CSR. Research articles and chapters from the practitioners, consultants and academicians would enlighten us as to how competitive advantage can be generated through creating stakeholder engagement through the CSR initiatives. Case studies shall be published elaborating the contribution of CSR to short term profits as well as to long term competitiveness. Thus, the contributions in this book should represent a triangle between the Corporate, Academics and Research; used to implement the CSR Activities in the Indian and Global context.
Our publication is aimed at both enterprise business managers and research and academic audiences. Enterprise managers, CSR Implementation teams, Researchers will gain knowledge about basic concepts in CSR, Sustainability, Role of Governance and become informed about Implementation, Governance and organizational issues. Enterprise business managers will better understand how to implement CSR initiative to further boost the Brand Image and contribute to the environment in which they are operating. Researchers and academics will introduce new issues to CSR and Sustainability as well as the frameworks for better implementation of these practices in the Indian and Global Businesses.
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