NEW DELHI: Government has launched a ‘Go Tribal Campaign’ to provide global market to tribal made products. Govt. has also adopted Amazon Global Selling mode to market and sale of innovative products.
A joint collaboration between TRIFED and Amazon, will made available the products to 190 countries and will help in establishing and boosting export market of tribal products worldwide.
TRIFED, an organization under Ministry of Tribal Affairs, engaged in marketing development of tribal products including tribal art and craft under the brand name TRIBES INDIA.
The Minister of State for Tribal Affairs, Renuka Singh launched the initiative here.
“The campaign has been launched to widely promote the use of tribal products.”, Govt. informed.
Minister said that we have to economically strengthen the tribals of our country as they are capable of producing many creative products including handicrafts. The tribal products are very pure and trustworthy and one can trust their quality and standard. She applauded the initiative of Tribes India to promote tribal products globally through Amazon Global Selling and hoped that it will prove to be a milestone.
Secretary, Ministry of Tribal Affairs said that the range of tribal products for sale has been increased many a fold in recent years and it provides them ample employment opportunities also.
Collaboration of Tribes India with Central Silk Board for development, promotion, marketing of tribal silk products and empowerment of tribal reelers and weavers. TRIFED joined the 150th birth anniversary celebrations of Mahatma Gandhi by introducing Khadi Kurtas and Jackets to its products range.
As part of this initiative showcased a new range of ethnic fashion wear.Besides, the heritage range of traditional tribal handloom, handicrafts and naturals collection of the country like Madua, Jowaer, Bazra, Red Rice, Honey, Lac products, Spices, Coffee, Tea, Handmade Soaps etc produced by Tribals in various parts of the country have also been showcased.