Hindustan Zinc Takes Unique Step Towards Road Safety

Hindustan Zinc Road Safety c AjmerIndia CSR News Network

RAJASTHAN :The high frequency of road accidents in India only proves ignorance and disrespect towards safety. The fact cannot be ignored that more people die in road accidents in India than anywhere else in the world.As a large corporate, Hindustan Zinc, world’s leading Zinc-Lead and Silver producer and Vedanta Group company, has joined hands with ‘Rajasthan Parivahan Nirikshak Sangh’ (RPNS) – a body affiliated to All India Federation of Motor Vehicles Department Technical Executive Officers Association, Bangalore, to spread the message through technology driven Road Safety Mobile Van.

This unique Road Safety Mobile Van project has been sponsored by Hindustan Zinc under the “Rajasthan Road Safety Awareness Mission Program” This Road Safety Mobile Van is equipped with the facility like LCD Projector with a projection screen of 42” (LCD TV), a high-decibel sound system with amplifier to reach large audience, laptop, digital camera etc. This Road Safety Mobile Van also has a digital inverter for power backup and is proving to be useful in villages where there are power-cuts.

The method of teaching involves audio-video training sessions of 90 minutes, guidelines and educating traffic rules, behavioral training on road safety, first aid etc.The program is more of interactive nature and involves the audience through question and answer sessions. Road-safety guidelines are also distributed to audience. Special drives are also being launched in association with local police towards implementation of road safety rules.

Veerendra Singh Rathore, State President, Rajasthan Parivahan Nirikshak Sangh who is also the Project Head of Rajasthan Road Safety Education and Awareness Mission informed that “Road Safety Mobile Van” provided by Hindustan Zinc is proving to very useful. We are able to reach remote villages, schools and rural people.  As the Van has video screen, we are able to show short films on road safety which is helping in making the people understand the gravity of situation”

Hindustan Zinc’s Head of Corporate Communication informed that “the project is so far able to touch 100,000 people through conducting about 600 educational programs, which have resulted in decreasing the road accidents and injuries.  There has been an increasing participation of employees of various small-big corporates. In district Rajsamand a success story has been drawn by witnessing 40% reduction in road accidents”

Inspired by the success of the program and its response, the Transport Department, Government of Rajasthan, is now planning to launch similar Road Safety Mobile Vans in all seven division of Rajasthan. The success of this Rajasthan Government Model on Safety is now being replicated by other State Governments.   The Transport Department of Uttar Pradesh and Karnataka are working towards developing ten such Road Safety Mobile Vans in their States to promote road safety education and awareness in public.



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