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FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025
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Home Sustainability

Hindustan Coca-Cola Beverages pioneers packaging circularity innovation with breakthrough rPET technology

This new packaging technology not only reduces plastic usage and carbon emissions but also aligns with global sustainability goals. 

India CSR by India CSR
June 19, 2024
in Sustainability
Reading Time: 4 mins read
Hindustan Coca-Cola Beverages pioneers packaging circularity innovation with breakthrough rPET technology

Coco Colo Hindustan Coca cola Beverages India CSR

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The ASSP 250ml design achieves a 70% reduction in carbon emissions through PET material use reduction and the use of rPET Technology (recycler content).

NEW DELHI (India CSR): Coca-Cola India, after pioneering the introduction of 100% recycled PET (rPET) by beverage industry in India, is taking another meaningful step towards creating a circular economy. The company has announced the launch of Coca-Cola in ASSP with 100% Recycled PET (rPET) in 250ml bottles, starting with the state of Orissa.

FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025
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Manufactured by Coca-Cola’s bottling partner, Hindustan Coca-Cola BeveragesPvt. Ltd. (HCCBPL), this initiative underscores the company’s commitment to sustainability, with a focus on reducing carbon footprint and promoting environmental responsibility.

Compared to conventional virgin PET packaging, in the ASSP (Affordable Small Sparkling Package), emissions are reduced by 36% through the light-weighting of PET material.Additionally, the shift from virgin PET to recycled PET in ASSP contributes to a further reduction in the carbon footprint, resulting in an overall 66% decrease compared to non-ASSP packaging with virgin PET.

Launching 100% rPET ASSP, Alok Sharma, Executive Director, Supply Chain, Hindustan Coca-Cola Beverages (HCCB), stated, “The introduction of recycled PET in ASSP is a crucial step towards plastic circularity, emphasizing a substantial reduction in the overall carbon footprint. This initiative aligns with our broader vision to scale up sustainable practices and lead the way in shaping a greener future for the beverage industry in India.”

Enrique Ackermann, Vice President, Technical Innovation and Supply Chain, Coca-Cola India, and Southwest Asia, said,“Our efforts at expanding rPET in India is a testimony of our commitment toincrease the availability of high-quality, food-grade, recycled plastic for consumers in India. With these eco-friendly bottles we seek to drive a circular economy for packaging, reduce waste and carbon emissions,bringing us closer to the World Without Waste goal of making bottles with 50% recycled content by 2030.

The Coca‑Cola Company offers 100% rPET bottles in over 40 markets. With the launch of World Without Waste, an ambitious sustainable packaging program, it aims to help collect and recycle a bottle or CANfor every oneit sells by 2030. The goal is to make 100% of its packaging recyclable globally by 2025 and to use at least 50% recycled material in its packaging by 2030.

Coca-Cola India Organization Brief

CategoryDetails
Company OverviewCoca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options.
Vision‘Beverages For Life’
Product PortfolioIncludes hydration, sports, sparkling, coffee, tea, nutrition, juice, and dairy-based products.
Beverage Range in India– Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up
– Fanta, Limca, Sprite, Maaza, Minute Maid juices
– Limca Sportz, Smartwater, Kinley, Dasani, Bonaqua
– Schweppes range, Smartwater
– Costa Coffee, Honest Tea
Innovations– Reducing sugar in its drinks
– Bringing innovative new products to market
Distribution NetworkStrong network of close to 4 million retail outlets across India
Sustainability Efforts– Water replenishment
– Packaging recycling
– Sustainable agriculture initiatives
– Carbon emission reductions
Global EmploymentTogether with its bottling partners, The Coca-Cola Company employs more than 700,000 people worldwide
Social MediaTwitter, Instagram, Facebook, LinkedIn
WebsiteCoca-Cola Company

Hindustan Coca-Cola Beverages (HCCB) Overview

CategoryDetails
Incorporation DateFebruary 14, 1997
Retail and Distribution– Serves 25 lakh retailers
– 3,500 distributors
Employees6,000
Agricultural Support250,000 farmers grow the agricultural produce used in making HCCB products
HeadquartersBangalore
Operational Spread– 22 states
– 3 UTs
– 376 districts in South, West, and Eastern India
Manufacturing Units16 factories across India
Product RangeManufactures and sells 60 different products across 7 categories including Coca-Cola, Thums Up, Sprite, and more.

(India CSR)

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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